Universally is an AI translation and multilingual SEO service for WordPress sites.
- Free version
- Yes
- Price
- From $7.50/month
- Category
- Other tools
Not announcedBlack Friday deal for Universally
Universally vs WPML
WPML wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Universally | WPML |
|---|---|---|
| Our score | 7.5/10 | 7.6/10 (better) |
| Starts at | $7.50/month | €39/year |
| Free version | Yes (better) | No |
| Refund window | 14 days | 30 days (better) |
| Billing | Free + paid plans | Subscription |
| Active installs | 30K+ | – |
| Last Black Friday | – | – |
| Category | Other tools | Other tools |
| Vendor | Awesome Motive | OnTheGoSystems |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Universally if…
- Site owners translating a WordPress site into several languages
- Agencies managing translated client sites
- You want to start free
Choose WPML if…
- Agencies building multilingual client sites
- Multilingual WooCommerce stores
Features
Universally
- AI translation
- Multilingual SEO
- Glossary rules
- Visual editor
- Visitor language redirection
- Translation statistics
WPML
- Advanced translation editor
- String translation
- Translation management
- Page builder support
- WooCommerce support
- Menu translation
Pros and cons
Universally
- Free plan for one website
- AI translation with glossary rules
- 14-day money-back guarantee
- Visual editor for reviewing translations
- Each plan has a word limit
- Starter plan covers one language only
- Free plan has a limited quota
WPML
- Supports page builders and WooCommerce
- 30-day money-back guarantee
- Built-in translation management
- No free version
- Automatic translation is free only up to a limit, then costs per word
- Production site limits apply to each plan
Pricing plans
Universally
StarterStarts here
$7.50/month
1 website sites
- 1 language
- 10,000 words
- Email support
Business
$15.80/month
1 website sites
- 3 languages
- 50,000 words
- Email support
Pro
$40.80/month
3 websites sites
- 5 languages
- 200,000 words
- Priority support
WPML
Multilingual BlogStarts here
€39/year
1 production, 3 development sites
- Basic option for multilingual blogs
- Support and updates for a year
- Automatic translation included
Multilingual CMS
€99/year
3 production, 9 development sites
- Advanced translation editor
- AI translation included
- Translation management included
Multilingual Agency
€199/year
Unlimited sites
- Built for agencies with many sites
- Unlimited sites
- Same feature set as Multilingual CMS
What Reddit says
Universally
Not enough Reddit discussion yet.
WPML
Reddit users are split on WPML. One long-time agency user finds it reliable with good documentation, while others call it complicated, object to v5 turning on automatic translation by default, and report a multilingual site dropping from Google.
Universally vs WPML questions
Is Universally better than WPML?
On our comparison WPML comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Universally or WPML?
Universally starts at $7.50/month and WPML starts at €39/year.
Can I get Universally or WPML cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
WPML is a premium WordPress plugin for building multilingual sites.
- Free version
- No
- Price
- From €39/year
- Category
- Other tools
Not announcedBlack Friday deal for WPML