SureCart vs WPConfigurator

WPConfigurator wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureSureCartWPConfigurator
Our score8.2/10Not rated
Starts at$199/year$79/year (better)
Free versionYes (better)No
Refund window14 days15 days (better)
BillingFree + paid plansSubscription
Active installs80K+–
Last Black Friday50% off–
CategoryeCommerceeCommerce
VendorSureCart (Brainstorm Force)WPConfigurator
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose SureCart if…

  • Small stores selling products, downloads or services
  • Agencies running client stores
  • You want to start free

Choose WPConfigurator if…

  • WooCommerce stores selling customizable products
  • Agencies building configurators for clients
  • You want the lower starting price

Features

SureCart

  • Checkout and tax
  • Subscriptions
  • Revenue boosters
  • Global payments
  • Agency suite
  • Licensing platform
  • Developer resources

WPConfigurator

  • Product configurator
  • Conditional logic
  • Dynamic range pricing
  • Integrations
  • Multiple skins
  • Inventory management

Pros and cons

SureCart

  • Every plan includes the same features with no feature restrictions
  • Free Launch plan is available with no monthly fee
  • Built-in subscriptions, licensing and affiliate tools in one plugin
  • 14-day money-back guarantee
  • Free Launch plan charges a 2.9% transaction fee
  • One-click affiliate payouts are listed as in development

WPConfigurator

  • Works with WooCommerce, Contact Form 7 and quote forms
  • Conditional logic and dynamic range pricing
  • Multiple skins and product view displays included
  • 15-day money-back guarantee
  • No free version listed
  • Each single-site plan covers one site only

Pricing plans

SureCart

  • Pro, 1 storeStarts here

    $199/year

    1 site

    • No transaction fee
    • All features included
    • Lifetime option at $699 one-time
  • Pro, 5 stores

    $249/year

    5 sites

    • No transaction fee
    • All features included
    • Lifetime option at $1,199 one-time
  • Pro, Unlimited

    $399/year

    Unlimited sites

    • No transaction fee
    • All features included
    • Lifetime option at $1,999 one-time

WPConfigurator

  • PersonalStarts here

    $79/year

    Single site license sites

  • Professional

    $299/year

    Single site license sites

  • All Access Pass

    $499/year

    Multi-site license sites

What Reddit says

SureCart

Reddit users are split on SureCart: some like its all-in-one approach and its subscription pricing without a yearly fee, while others question its reliance on SureCart's own servers and its need for Stripe. Many threads compare it with WooCommerce, and a few raise doubts about lifetime deals and unexpected user roles.

WPConfigurator

Not enough Reddit discussion yet.

SureCart vs WPConfigurator questions

Is SureCart better than WPConfigurator?

On our comparison WPConfigurator comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, SureCart or WPConfigurator?

SureCart starts at $199/year and WPConfigurator starts at $79/year.

Can I get SureCart or WPConfigurator cheaper on Black Friday?

Both are on our Black Friday tracker. SureCart was 50% off last year.

Both products

SureCart

8.2/10

SureCart is an all-in-one eCommerce solution for WordPress, providing features like subscriptions, invoicing, and order management, enabling businesses to sell effectively online.

Free version
Yes
Price
From $199/year
Category
eCommerce

WP Configurator is a WordPress product configurator for WooCommerce that lets customers visually customize products with interactive options and real-time pricing.

Free version
No
Price
From $79/year
Category
eCommerce

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