SureCart vs WCBoost Variation Swatches

WCBoost Variation Swatches wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureSureCartWCBoost Variation Swatches
Our score8.2/10Not rated
Starts at$199/year$39/year (better)
Free versionYesYes
Refund window14 days30 days (better)
BillingFree + paid plansSubscription
Active installs80K+–
Last Black Friday50% off–
CategoryeCommerceeCommerce
VendorSureCart (Brainstorm Force)WCBoost
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose SureCart if…

  • Small stores selling products, downloads or services
  • Agencies running client stores

Choose WCBoost Variation Swatches if…

  • WooCommerce stores with variable products
  • Stores that want swatches without a theme change
  • You want the lower starting price

Features

SureCart

  • Checkout and tax
  • Subscriptions
  • Revenue boosters
  • Global payments
  • Agency suite
  • Licensing platform
  • Developer resources

WCBoost Variation Swatches

  • Color, image, and button swatches
  • Automatic dropdown conversion
  • Global attribute swatches
  • Invalid swatch handling
  • Tooltips and sizing
  • Shop page swatches

Pros and cons

SureCart

  • Every plan includes the same features with no feature restrictions
  • Free Launch plan is available with no monthly fee
  • Built-in subscriptions, licensing and affiliate tools in one plugin
  • 14-day money-back guarantee
  • Free Launch plan charges a 2.9% transaction fee
  • One-click affiliate payouts are listed as in development

WCBoost Variation Swatches

  • Free version on WordPress.org with color, image, and button swatches
  • Dropdowns convert to button swatches automatically after activation
  • 30-day money-back guarantee on paid plans
  • Lifetime single-site license available
  • Shop and archive page swatches need the paid version
  • Disabling out-of-stock swatches needs the paid version
  • Yearly plans are billed per year and renew for continued updates

Pricing plans

SureCart

  • Pro, 1 storeStarts here

    $199/year

    1 site

    • No transaction fee
    • All features included
    • Lifetime option at $699 one-time
  • Pro, 5 stores

    $249/year

    5 sites

    • No transaction fee
    • All features included
    • Lifetime option at $1,199 one-time
  • Pro, Unlimited

    $399/year

    Unlimited sites

    • No transaction fee
    • All features included
    • Lifetime option at $1,999 one-time

WCBoost Variation Swatches

  • SingleStarts here

    $39/year

    1 site

    • 1 year of updates and support
    • Premium support
    • Billed yearly
  • Group

    $129/year

    5 sites

    • 1 year of updates and support
    • Premium support
    • Billed yearly
  • Unlimited

    $249/year

    Unlimited sites

    • 1 year of updates and support
    • Premium support
    • Billed yearly

What Reddit says

SureCart

Reddit users are split on SureCart: some like its all-in-one approach and its subscription pricing without a yearly fee, while others question its reliance on SureCart's own servers and its need for Stripe. Many threads compare it with WooCommerce, and a few raise doubts about lifetime deals and unexpected user roles.

WCBoost Variation Swatches

Not enough Reddit discussion yet.

SureCart vs WCBoost Variation Swatches questions

Is SureCart better than WCBoost Variation Swatches?

On our comparison WCBoost Variation Swatches comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, SureCart or WCBoost Variation Swatches?

SureCart starts at $199/year and WCBoost Variation Swatches starts at $39/year.

Can I get SureCart or WCBoost Variation Swatches cheaper on Black Friday?

Both are on our Black Friday tracker. SureCart was 50% off last year.

Both products

SureCart

8.2/10

SureCart is an all-in-one eCommerce solution for WordPress, providing features like subscriptions, invoicing, and order management, enabling businesses to sell effectively online.

Free version
Yes
Price
From $199/year
Category
eCommerce

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