Modula — Fast, Beautiful WordPress Photo Galleries
- Free version
- Yes
- Price
- From $78/year
- Category
- Media & galleries
Not announcedBlack Friday deal for Modula
Modula vs Smash Balloon
Smash Balloon wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Modula | Smash Balloon |
|---|---|---|
| Our score | 8.6/10 (better) | 7.4/10 |
| Starts at | $78/year | $49/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 100K+ | 1M+ (better) |
| Last Black Friday | – | 65% off |
| Category | Media & galleries | Media & galleries |
| Vendor | WPChill | Smash Balloon |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Modula if…
- Photographers and designers who publish image galleries
- Small businesses that move galleries from another plugin
Choose Smash Balloon if…
- Sites that show social posts or reviews
- Agencies building sites for clients
- You want the lower starting price
Features
Modula
- Drag-and-drop grid builder
- Responsive galleries
- Video galleries
- Gallery filters and albums
- AI image metadata
- Importers
Smash Balloon
- Instagram feeds
- Facebook feeds
- Reviews feeds
- YouTube feeds
- Layouts and carousels
- Post moderation
- Background caching
Pros and cons
Modula
- Free version on WordPress.org
- One-click importers from several gallery plugins
- 14-day refund policy
- Albums, filters and proofing need the Trio plan or higher
- Annual plans renew at the regular price after the first year
- The lowest prices on the page are first-year introductory discounts
Smash Balloon
- Free versions of the Instagram, Facebook and Reviews plugins are on WordPress.org
- Caches social data to limit API requests and keep pages fast
- All Access Bundle covers all six Pro plugins for unlimited sites
- 14-day money-back guarantee
- Each client site needs its own license unless you buy the bundle
- Renewals are charged at full price after the introductory discount
- Works only with WordPress
Pricing plans
Modula
StarterStarts here
$78/year
1 site
- 250 AI credits
- Video and image galleries
- Lightbox slideshow
Trio
$138/year
3 sites
- 1,000 AI credits
- Albums and password-protected galleries
- Image CDN
Business
$198/year
5 sites
- 2,500 AI credits
- Priority support
- Watermark and image proofing
Smash Balloon
Instagram Feed ProStarts here
$49
- User and hashtag feeds
- Stories and tagged posts
- Shoppable feeds
Facebook Feed ProStarts here
$49
- Page and group feeds
- Photo and video feeds
- Events feeds
All Access Bundle
$299/year
Unlimited sites
- All six Pro plugins
- Priority support
- Future products included
What Reddit says
Modula
Not enough Reddit discussion yet.
Smash Balloon
Reddit users are mostly negative about Smash Balloon, citing its drop of personal Instagram account support, a long cancellation process and setup problems. A few users found the Custom Facebook Feed plugin decent enough, or noted that themes often recommend it.
Modula vs Smash Balloon questions
Is Modula better than Smash Balloon?
On our comparison Smash Balloon comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Modula or Smash Balloon?
Modula starts at $78/year and Smash Balloon starts at $49/year.
Can I get Modula or Smash Balloon cheaper on Black Friday?
Both are on our Black Friday tracker. Smash Balloon was 65% off last year.
Both products
Smash Balloon: #1 Social Media Feeds Plugin for WordPress
- Free version
- Yes
- Price
- From $49/year
- Category
- Media & galleries
Not announcedBlack Friday deal for Smash Balloon
