FunnelKit vs WowShipping

WowShipping wins 3 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureFunnelKitWowShipping
Our score8.6/109.1/10 (better)
Starts at$59/year$48/year
Free versionNoYes (better)
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs–700+
Last Black Friday50% off88% off (better)
CategoryeCommerceeCommerce
VendorFunnelkitWPXPO
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose FunnelKit if…

  • WooCommerce stores that want a faster checkout
  • Stores running upsells and order bumps

Choose WowShipping if…

  • WooCommerce stores with weight or location-based shipping
  • Stores shipping to several countries or regions
  • You want to start free

Features

FunnelKit

  • Checkout editor for WooCommerce
  • One-click upsells and order bumps
  • Abandoned cart recovery
  • Sales funnels with A/B testing
  • Visual automation builder
  • Webhooks and Zapier

WowShipping

  • 30+ table rate conditions
  • Location-based shipping
  • Weight and dimension rates
  • Shipping zones and classes
  • Handling fees and incremental rates
  • Expected delivery time

Pros and cons

FunnelKit

  • Checkout editor and templates built for WooCommerce
  • One-click upsells and order bumps included on paid plans
  • Automations and email or SMS follow-ups in one plugin
  • No free version
  • Basic plan price is not shown on the pricing page
  • Automations and funnels are sold as separate plans

WowShipping

  • Free version on WordPress.org
  • 30+ conditions for building shipping rates
  • Works with WooCommerce shipping zones and classes
  • Lifetime license available
  • 14-day money-back guarantee on all plans
  • Most conditions need the Pro plan; the free version includes basic features only
  • Unlimited-site yearly plan costs 101 per year
  • Some third-party reviews quote older prices, so check the pricing page

Pricing plans

FunnelKit

  • PlusStarts here

    $149.50/year

    2 sites sites

    • Checkout optimizations
    • Unlimited sales funnels
    • Order bumps
  • Professional

    $199.50/year

    3 sites sites

    • Unlimited upsells
    • Unlimited automations
    • Priority support
  • Elite

    $299.50/year

    30 sites sites

    • All Plus and Professional features
    • Premier support
    • 3 months OptinMonster access

WowShipping

  • Yearly (1 site)Starts here

    $48/year

    1 site

    • 1 year of updates
    • All Pro features
    • Priority support
  • Yearly (unlimited sites)

    $101/year

    Unlimited sites

    • 1 year of updates
    • All Pro features
    • Priority support
  • Lifetime (1 site)

    $150 lifetime

    1 site

    • Lifetime updates
    • All Pro features
    • Priority support

FunnelKit vs WowShipping questions

Is FunnelKit better than WowShipping?

On our comparison WowShipping comes out ahead on 3 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, FunnelKit or WowShipping?

FunnelKit starts at $59/year and WowShipping starts at $48/year.

Can I get FunnelKit or WowShipping cheaper on Black Friday?

Both are on our Black Friday tracker. FunnelKit was 50% off last year. WowShipping was 88% off last year.

Both products

FunnelKit

8.6/10

FunnelKit provides a unified sales funnel-building solution for your WordPress website, allowing you to set up optimized checkouts, order bumps, upsells, and more.

Free version
No
Price
$59/year
Category
eCommerce

All-in-One Table Rate Shipping Plugin for WooCommerce – WowShipping allows you to add table rate shipping methods that automatically calculate pricing at checkout using predefined conditional rules.

Free version
Yes
Price
From $48/year
Category
eCommerce

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