Fluent Forms vs WPForms

WPForms wins 3 of the 4 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureFluent FormsWPForms
Our score8.2/10 (better)7.8/10
Starts at$79/year$49.50/year (better)
Free versionYesYes
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs800K+5M+ (better)
Last Black Friday40% off70% off (better)
CategoryFormsForms
VendorWPManageNinjaWPForms
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Fluent Forms if…

  • Sites that need advanced forms and payments
  • Agencies managing several client sites

Choose WPForms if…

  • Small business sites that need contact and lead forms
  • Sites that take payments through forms
  • You want the lower starting price

Features

Fluent Forms

  • Drag and drop form builder
  • Conditional logic
  • Multi-step and conversational forms
  • Payments
  • Save and resume
  • Third-party integrations

WPForms

  • Form builder with templates
  • Smart conditional logic
  • Payments
  • Entry management
  • Google Sheets, Calendar and Drive integrations
  • Zapier and webhooks
  • Surveys and polls

Pros and cons

Fluent Forms

  • Free version available on WordPress.org
  • Lifetime license option at 349 for one site
  • All features included on every paid license
  • 14-day money-back guarantee
  • Annual licenses include 1 year of updates and priority support, so renewal is needed to keep them
  • Paid features such as payments and advanced reports require a paid license
  • No Trustpilot rating was found for the product

WPForms

  • Free WPForms Lite version on WordPress.org
  • 14-day money-back guarantee
  • Trustpilot rating of 5.0 from 64 reviews
  • Plans are priced per year with 1, 3, 5 or unlimited supported sites
  • Stripe, Square and PayPal add processing fees on Basic and Plus
  • Basic and Plus cover only 1 and 3 sites
  • Introductory pricing applies in the first year; renewals are at full price

Pricing plans

Fluent Forms

  • Single Site LicenseStarts here

    $79/year

    1 domain sites

    • 1 year of plugin updates
    • 1 year of priority support
    • All features included
  • Agency License

    $159/year

    5 domains sites

    • 1 year of plugin updates
    • 1 year of priority support
    • All features included
  • Unlimited License

    $299/year

    Unlimited sites

    • 1 year of plugin updates
    • 1 year of priority support
    • All features included

WPForms

  • BasicStarts here

    $49.50/year

    1 site

    • Additional processing fees on Stripe, Square and PayPal
    • Special introductory pricing
  • Plus

    $99.50/year

    3 sites

    • Additional processing fees on Stripe, Square and PayPal
    • Special introductory pricing
  • Pro

    $199.50/year

    5 sites

    • 5 supported sites
    • Special introductory pricing

What Reddit says

Fluent Forms

Few Reddit threads discuss Fluent Forms directly, and the main comparison is with WPForms. One developer found its front end lighter, at around 45kb, but slower to lay out forms, while other posts ask how it fits no-code workflows such as Airtable and where its data is stored.

WPForms

Reddit users are mostly critical of WPForms, saying key features such as file uploads and access to form entries sit behind a paywall, and the free version lacks fields like phone and date of birth. A developer also accuses its maker, Awesome Motive, of putting a backdoor in WPForms Lite.

Fluent Forms vs WPForms questions

Is Fluent Forms better than WPForms?

On our comparison WPForms comes out ahead on 3 of 4 measurable points. The right pick still depends on what you build.

Which is cheaper, Fluent Forms or WPForms?

Fluent Forms starts at $79/year and WPForms starts at $49.50/year.

Can I get Fluent Forms or WPForms cheaper on Black Friday?

Both are on our Black Friday tracker. Fluent Forms was 40% off last year. WPForms was 70% off last year.

Both products

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