Fluent Forms vs Gravity Forms

Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureFluent FormsGravity Forms
Our score8.2/10Not rated
Starts at$79/year$59/year (better)
Free versionYes (better)No
Refund window14 days–
BillingSubscriptionSubscription
Active installs800K+–
Last Black Friday40% off–
CategoryFormsForms
VendorWPManageNinjaRocketgenius
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Fluent Forms if…

  • Sites that need advanced forms and payments
  • Agencies managing several client sites
  • You want to start free

Choose Gravity Forms if…

  • Agencies building forms for many client sites
  • Sites that need payment and CRM add-ons
  • You want the lower starting price

Features

Fluent Forms

  • Drag and drop form builder
  • Conditional logic
  • Multi-step and conversational forms
  • Payments
  • Save and resume
  • Third-party integrations

Gravity Forms

  • Conversational forms
  • Payment add-ons
  • CRM and email add-ons
  • Zapier and Slack add-ons
  • Partial entries
  • Polls and surveys
  • WordPress Multisite support

Pros and cons

Fluent Forms

  • Free version available on WordPress.org
  • Lifetime license option at 349 for one site
  • All features included on every paid license
  • 14-day money-back guarantee
  • Annual licenses include 1 year of updates and priority support, so renewal is needed to keep them
  • Paid features such as payments and advanced reports require a paid license
  • No Trustpilot rating was found for the product

Gravity Forms

  • Large add-on library for payments, CRMs and automation
  • Elite license covers unlimited sites for 259 per year
  • Conversational forms and WordPress Multisite support
  • Regular Reddit praise from agencies for the unlimited-site license
  • No free version
  • Some Trustpilot reviews complain about customer service and license cancellation
  • Money-back terms are not shown on the pricing page

Pricing plans

Fluent Forms

  • Single Site LicenseStarts here

    $79/year

    1 domain sites

    • 1 year of plugin updates
    • 1 year of priority support
    • All features included
  • Agency License

    $159/year

    5 domains sites

    • 1 year of plugin updates
    • 1 year of priority support
    • All features included
  • Unlimited License

    $299/year

    Unlimited sites

    • 1 year of plugin updates
    • 1 year of priority support
    • All features included

Gravity Forms

  • Basic LicenseStarts here

    $59/year

    1 site sites

  • Pro License

    $159/year

    3 sites sites

  • Elite License

    $259/year

    Unlimited sites

What Reddit says

Fluent Forms

Few Reddit threads discuss Fluent Forms directly, and the main comparison is with WPForms. One developer found its front end lighter, at around 45kb, but slower to lay out forms, while other posts ask how it fits no-code workflows such as Airtable and where its data is stored.

Gravity Forms

Not enough Reddit discussion yet.

Fluent Forms vs Gravity Forms questions

Is Fluent Forms better than Gravity Forms?

They're evenly matched on the points we can measure. Pick by features and budget.

Which is cheaper, Fluent Forms or Gravity Forms?

Fluent Forms starts at $79/year and Gravity Forms starts at $59/year.

Can I get Fluent Forms or Gravity Forms cheaper on Black Friday?

Both are on our Black Friday tracker. Fluent Forms was 40% off last year.

Both products

Gravity Forms is the most powerful solution for building custom forms and flows to connect with your users and expand your reach, all from WordPress.

Free version
No
Price
From $59/year
Category
Forms

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