Fluent Forms vs Gravity Flow

Fluent Forms wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureFluent FormsGravity Flow
Our score8.2/10Not rated
Starts at$79/year (better)$99/year
Free versionYes (better)No
Refund window14 days30 days (better)
BillingSubscriptionSubscription
Active installs800K+–
Last Black Friday40% off–
CategoryFormsForms
VendorWPManageNinjaGravity Flow
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Fluent Forms if…

  • Sites that need advanced forms and payments
  • Agencies managing several client sites
  • You want to start free
  • You want the lower starting price

Choose Gravity Flow if…

  • Agencies building approval processes on WordPress
  • Teams already using Gravity Forms

Features

Fluent Forms

  • Drag and drop form builder
  • Conditional logic
  • Multi-step and conversational forms
  • Payments
  • Save and resume
  • Third-party integrations

Gravity Flow

  • Approval workflows
  • Multi-form workflows
  • Unlimited users and workflows
  • Flowchart and checklists
  • Reporting

Pros and cons

Fluent Forms

  • Free version available on WordPress.org
  • Lifetime license option at 349 for one site
  • All features included on every paid license
  • 14-day money-back guarantee
  • Annual licenses include 1 year of updates and priority support, so renewal is needed to keep them
  • Paid features such as payments and advanced reports require a paid license
  • No Trustpilot rating was found for the product

Gravity Flow

  • Unlimited users and workflows on every license
  • Ultimate license covers 50 sites and all extensions
  • 30-day money-back guarantee
  • No free version
  • Built as an add-on for Gravity Forms, so Gravity Forms is also required
  • No Trustpilot or G2 rating found for Gravity Flow itself

Pricing plans

Fluent Forms

  • Single Site LicenseStarts here

    $79/year

    1 domain sites

    • 1 year of plugin updates
    • 1 year of priority support
    • All features included
  • Agency License

    $159/year

    5 domains sites

    • 1 year of plugin updates
    • 1 year of priority support
    • All features included
  • Unlimited License

    $299/year

    Unlimited sites

    • 1 year of plugin updates
    • 1 year of priority support
    • All features included

Gravity Flow

  • Core LicenseStarts here

    $99/year

    1 site

    • Unlimited users and workflows
    • Automatic updates
    • Standard support
  • Pro License

    $299/year

    3 sites

    • Everything in Core
    • Flowchart, Checklists, Folders and Vacation Requests extensions
    • Automatic updates
  • Ultimate License

    $447/year

    50 sites

    • All extensions
    • WordPress Multisite support
    • Priority support with live chat

What Reddit says

Fluent Forms

Few Reddit threads discuss Fluent Forms directly, and the main comparison is with WPForms. One developer found its front end lighter, at around 45kb, but slower to lay out forms, while other posts ask how it fits no-code workflows such as Airtable and where its data is stored.

Gravity Flow

Not enough Reddit discussion yet.

Fluent Forms vs Gravity Flow questions

Is Fluent Forms better than Gravity Flow?

On our comparison Fluent Forms comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, Fluent Forms or Gravity Flow?

Fluent Forms starts at $79/year and Gravity Flow starts at $99/year.

Can I get Fluent Forms or Gravity Flow cheaper on Black Friday?

Both are on our Black Friday tracker. Fluent Forms was 40% off last year.

Both products

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