Essential Blocks For Gutenberg: Ultimate Blocks Library For Gutenberg
- Free version
- Yes
- Price
- From $39/year
- Category
- Blocks
Not announcedBlack Friday deal for Essential Blocks
Essential Blocks vs GutenKit
Essential Blocks wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Essential Blocks | GutenKit |
|---|---|---|
| Our score | 8.7/10 (better) | 8.1/10 |
| Starts at | $39/year | $35/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Free + paid plans |
| Active installs | 100K+ (better) | 80K+ |
| Last Black Friday | – | – |
| Category | Blocks | Blocks |
| Vendor | Essential Blocks | Wpmet |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Essential Blocks if…
- Sites built with the WordPress block editor
- Agencies building client sites on Gutenberg
Choose GutenKit if…
- Designers building pages in the block editor
- Sites that want ready-made block templates
- You want the lower starting price
Features
Essential Blocks
- 70+ advanced blocks
- Ready templates
- WooCommerce blocks
- Global block styling
- Modular control
- Dynamic tags and ACF support
- WPML compatibility
GutenKit
- Query loop builder
- Mega menu builder
- Motion effects
- Parallax effects
- Copy paste style
- Custom breakpoints
Pros and cons
Essential Blocks
- Free version is listed on WordPress.org
- Blocks can be switched off individually to keep pages light
- Pro plans cover multiple sites, including 100-site plans
- 14-day money-back guarantee on Pro plans
- Pro blocks need a paid plan and the free plugin must stay active
- Updates and premium support stop when a license expires
- Some WordPress.org support threads report difficulty changing colors across blocks
GutenKit
- Free version on WordPress.org
- Large library of 74+ blocks and 900+ templates
- Works in the native Gutenberg editor
- Pro features need a paid plan
- Lifetime Personal plan costs $80, versus $35 per year
Pricing plans
Essential Blocks
StarterStarts here
$39/year
1 site
- 70+ advanced blocks
- 6000+ ready templates
- 1 month of updates and support
Innovator
$112/year
5 sites
- Premium and dynamic blocks
- WooCommerce blocks
- 3 months of updates and support
Visionary
$244/year
100 sites
- All Pro blocks
- Dynamic tags and ACF support
- 6 months of updates and support
GutenKit
PersonalStarts here
$35/year
1 site sites
- 74+ Gutenberg blocks
- 20+ modules
- 900+ ready templates and patterns
Professional
$63/year
5 sites sites
- 74+ Gutenberg blocks
- 20+ modules
- 1 year support and updates
Agency
$104/year
Unlimited sites
- 74+ Gutenberg blocks
- 20+ modules
- 1 year support and updates
Essential Blocks vs GutenKit questions
Is Essential Blocks better than GutenKit?
On our comparison Essential Blocks comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, Essential Blocks or GutenKit?
Essential Blocks starts at $39/year and GutenKit starts at $35/year.
Can I get Essential Blocks or GutenKit cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
GutenKit adds Gutenberg blocks, templates and modules for building WordPress pages in the native block editor.
- Free version
- Yes
- Price
- From $35/year
- Category
- Blocks
Not announcedBlack Friday deal for GutenKit