WordPress Digital eCommerce
- Free version
- Yes
- Price
- From $99.50/year
- Category
- eCommerce
Not announcedBlack Friday deal for Easy Digital Downloads
Easy Digital Downloads vs WowStore
WowStore wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy Digital Downloads | WowStore |
|---|---|---|
| Our score | 7.8/10 | 8.8/10 (better) |
| Starts at | $99.50/year | $34/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 40K+ | – |
| Last Black Friday | – | 88% off |
| Category | eCommerce | eCommerce |
| Vendor | Easy Digital Downloads | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy Digital Downloads if…
- Selling digital downloads and subscriptions
- Sellers who want no per-sale platform fees
Choose WowStore if…
- WooCommerce stores that want a visual shop builder
- Stores selling pre-order or deposit-based products
- You want the lower starting price
Features
Easy Digital Downloads
- Unlimited products
- No platform fees
- Payment gateways
- Subscriptions and free trials
- Discount codes
- Software licensing
WowStore
- Product filters and variation swatches
- Quick view, wishlist and compare
- Pre-order and backorder
- Partial payments
- Sticky add to cart and upselling
- Gutenberg Woo builder
Pros and cons
Easy Digital Downloads
- Free Lite version on WordPress.org
- No platform fees on any plan
- 14-day money-back guarantee on paid plans
- Personal plan at 99.5 a year includes subscriptions and abandoned cart recovery
- Paid plans are annual, and no lifetime plan is listed on the pricing page
- Software licensing and the multi-vendor marketplace need the Professional plan or above
- Trustpilot average is 3.5 out of 5 from 22 reviews
WowStore
- Free version available
- 100+ premade templates and 48+ WooCommerce product blocks
- Pre-order, backorder and partial payments built in
- Lifetime license available
- 14-day money-back guarantee on all plans
- Pro features need a paid plan; the free version is limited
- The 10+ plugin mega bundle costs 499 for one site, a larger upfront cost
- Lifetime plans cost 104 to 165 with no renewal
Pricing plans
Easy Digital Downloads
PersonalStarts here
$99.50/year
1 site
- Subscriptions and free trials
- Abandoned cart recovery
- EU VAT compliance
Extended
$199.50/year
1 site
- Multi-currency support
- Content restriction
- Customer reviews
Professional
$299.50/year
2 sites
- Software licensing and API
- Multi-vendor marketplace
- Post-purchase funnels
WowStore
Yearly (1 site)Starts here
$34/year
1 site
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Yearly (unlimited sites)
$75/year
Unlimited sites
- 1 year of updates and support
- 100+ premade templates
- All Pro features
Lifetime (1 site)
$104 lifetime
1 site
- Lifetime updates and support
- 100+ premade templates
- All Pro features
What Reddit says
Easy Digital Downloads
Reddit users compare Easy Digital Downloads with WooCommerce for selling digital files, and several pick it as the simpler, download-focused option. Reported issues include checkout breaking when WP-Cron is disabled, and author and date showing on product pages, while some users were warned it has problems.
WowStore
Not enough Reddit discussion yet.
Easy Digital Downloads vs WowStore questions
Is Easy Digital Downloads better than WowStore?
On our comparison WowStore comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, Easy Digital Downloads or WowStore?
Easy Digital Downloads starts at $99.50/year and WowStore starts at $34/year.
Can I get Easy Digital Downloads or WowStore cheaper on Black Friday?
Both are on our Black Friday tracker. WowStore was 88% off last year.
Both products
Build your dream WooCommerce store – homepage, shop, product pages, cart, checkout, thank-you, and My Account with WowStore.
- Free version
- Yes
- Price
- From $34/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowStore