WordPress Digital eCommerce
- Free version
- Yes
- Price
- From $99.50/year
- Category
- eCommerce
Not announcedBlack Friday deal for Easy Digital Downloads
Easy Digital Downloads vs Woo Toolkit
Easy Digital Downloads wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy Digital Downloads | Woo Toolkit |
|---|---|---|
| Our score | 7.8/10 | Not rated |
| Starts at | $99.50/year (better) | $299/year |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 40K+ | – |
| Last Black Friday | – | 40% off |
| Category | eCommerce | eCommerce |
| Vendor | Easy Digital Downloads | CartFlows (Brainstorm Force) |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy Digital Downloads if…
- Selling digital downloads and subscriptions
- Sellers who want no per-sale platform fees
- You want the lower starting price
Choose Woo Toolkit if…
- WooCommerce stores that want checkout upsells and cart recovery
- Agencies managing several client stores on one license
Features
Easy Digital Downloads
- Unlimited products
- No platform fees
- Payment gateways
- Subscriptions and free trials
- Discount codes
- Software licensing
Woo Toolkit
- Checkout and funnel builder
- Order bumps and one-click upsells
- A/B split testing and funnel analytics
- Cart abandonment recovery
- Slide-out cart and in-cart upsells
- Advanced coupons
- App automation
Pros and cons
Easy Digital Downloads
- Free Lite version on WordPress.org
- No platform fees on any plan
- 14-day money-back guarantee on paid plans
- Personal plan at 99.5 a year includes subscriptions and abandoned cart recovery
- Paid plans are annual, and no lifetime plan is listed on the pricing page
- Software licensing and the multi-vendor marketplace need the Professional plan or above
- Trustpilot average is 3.5 out of 5 from 22 reviews
Woo Toolkit
- Six plugins in one license, listed at $1,253 per year when bought separately
- Each license covers up to 30 websites
- Free CartFlows version available on WordPress.org
- 14-day money-back guarantee
- Annual price renews at $449, well above the $299 first-year price
- SureContact is a one-time 2,500-contact plan, not an ongoing allowance
- OttoKit Pro access is for one year only
Pricing plans
Easy Digital Downloads
PersonalStarts here
$99.50/year
1 site
- Subscriptions and free trials
- Abandoned cart recovery
- EU VAT compliance
Extended
$199.50/year
1 site
- Multi-currency support
- Content restriction
- Customer reviews
Professional
$299.50/year
2 sites
- Software licensing and API
- Multi-vendor marketplace
- Post-purchase funnels
Woo Toolkit
Suite (Woo Toolkit)Starts here
$299/year
30 sites
- Renews at $449 per year
- CartFlows Pro, Modern Cart Pro, Cart Abandonment Recovery Pro
- Power Coupons Pro, OttoKit Pro (1 year), SureContact
Suite lifetime (Woo Toolkit)
$999 lifetime
30 sites
- One-time payment
- Same bundle as the annual Suite plan
- VIP priority support
What Reddit says
Easy Digital Downloads
Reddit users compare Easy Digital Downloads with WooCommerce for selling digital files, and several pick it as the simpler, download-focused option. Reported issues include checkout breaking when WP-Cron is disabled, and author and date showing on product pages, while some users were warned it has problems.
Woo Toolkit
Not enough Reddit discussion yet.
Easy Digital Downloads vs Woo Toolkit questions
Is Easy Digital Downloads better than Woo Toolkit?
On our comparison Easy Digital Downloads comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.
Which is cheaper, Easy Digital Downloads or Woo Toolkit?
Easy Digital Downloads starts at $99.50/year and Woo Toolkit starts at $299/year.
Can I get Easy Digital Downloads or Woo Toolkit cheaper on Black Friday?
Both are on our Black Friday tracker. Woo Toolkit was 40% off last year.
Both products
CartFlows enhances your WooCommerce store by providing powerful tools to create sales funnels and optimize checkout processes.
- Free version
- Yes
- Price
- From $299/year
- Category
- eCommerce
Not announcedBlack Friday deal for Woo Toolkit