WordPress Digital eCommerce
- Free version
- Yes
- Price
- From $99.50/year
- Category
- eCommerce
Not announcedBlack Friday deal for Easy Digital Downloads
Easy Digital Downloads vs Whols
Easy Digital Downloads wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy Digital Downloads | Whols |
|---|---|---|
| Our score | 7.8/10 (better) | 7.5/10 |
| Starts at | $99.50/year | $199 lifetime |
| Free version | Yes | Yes |
| Refund window | 14 days | – |
| Billing | Free + paid plans | Lifetime deal |
| Active installs | 40K+ (better) | 3K+ |
| Last Black Friday | – | – |
| Category | eCommerce | eCommerce |
| Vendor | Easy Digital Downloads | HasThemes |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy Digital Downloads if…
- Selling digital downloads and subscriptions
- Sellers who want no per-sale platform fees
Choose Whols if…
- WooCommerce stores selling to both wholesale and retail customers
- Agencies building B2B stores for clients
Features
Easy Digital Downloads
- Unlimited products
- No platform fees
- Payment gateways
- Subscriptions and free trials
- Discount codes
- Software licensing
Whols
- B2B and B2C pricing
- Registration and approval
- Customer group management
- Volume discounts
- Lifetime updates
- Premium support
Pros and cons
Easy Digital Downloads
- Free Lite version on WordPress.org
- No platform fees on any plan
- 14-day money-back guarantee on paid plans
- Personal plan at 99.5 a year includes subscriptions and abandoned cart recovery
- Paid plans are annual, and no lifetime plan is listed on the pricing page
- Software licensing and the multi-vendor marketplace need the Professional plan or above
- Trustpilot average is 3.5 out of 5 from 22 reviews
Whols
- Lifetime plans with no yearly fee
- Free version available on WordPress.org
- Covers B2B and B2C pricing in one plugin
- Volume discounts and customer groups
- No free trial listed on the pricing page
- Trustpilot profile for the vendor shows a 2.5 out of 5 score from 10 reviews
- No money-back period listed on the pricing page
Pricing plans
Easy Digital Downloads
PersonalStarts here
$99.50/year
1 site
- Subscriptions and free trials
- Abandoned cart recovery
- EU VAT compliance
Extended
$199.50/year
1 site
- Multi-currency support
- Content restriction
- Customer reviews
Professional
$299.50/year
2 sites
- Software licensing and API
- Multi-vendor marketplace
- Post-purchase funnels
Whols
PersonalStarts here
$199 lifetime
1 site
- Personal and client websites
- Lifetime updates
- Premium support
Developer
$299 lifetime
5 sites
- Up to 5 websites
- Lifetime updates
- Premium support
Agency
$399 lifetime
Unlimited sites
- Unlimited websites
- Lifetime updates
- Premium support
What Reddit says
Easy Digital Downloads
Reddit users compare Easy Digital Downloads with WooCommerce for selling digital files, and several pick it as the simpler, download-focused option. Reported issues include checkout breaking when WP-Cron is disabled, and author and date showing on product pages, while some users were warned it has problems.
Whols
Not enough Reddit discussion yet.
Easy Digital Downloads vs Whols questions
Is Easy Digital Downloads better than Whols?
On our comparison Easy Digital Downloads comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, Easy Digital Downloads or Whols?
Easy Digital Downloads starts at $99.50/year and Whols starts at $199 lifetime.
Can I get Easy Digital Downloads or Whols cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
WooCommerce Wholesale Prices Plugin
- Free version
- Yes
- Price
- From $199 lifetime
- Category
- eCommerce
Not announcedBlack Friday deal for Whols