Easy Digital Downloads vs WebToffee Product Import Export

WebToffee Product Import Export wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureEasy Digital DownloadsWebToffee Product Import Export
Our score7.8/10Not rated
Starts at$99.50/year$69/year (better)
Free versionYes–
Refund window14 days30 days (better)
BillingFree + paid plansSubscription
Active installs40K+–
Last Black Friday––
CategoryeCommerceeCommerce
VendorEasy Digital DownloadsWebToffee
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Easy Digital Downloads if…

  • Selling digital downloads and subscriptions
  • Sellers who want no per-sale platform fees
  • You want to start free

Choose WebToffee Product Import Export if…

  • WooCommerce store owners moving product catalogues
  • Stores that update prices or stock in bulk
  • You want the lower starting price

Features

Easy Digital Downloads

  • Unlimited products
  • No platform fees
  • Payment gateways
  • Subscriptions and free trials
  • Discount codes
  • Software licensing

WebToffee Product Import Export

  • Bulk import and export
  • Multiple file formats
  • Images and custom meta
  • Advanced filtering
  • Scheduled imports and exports

Pros and cons

Easy Digital Downloads

  • Free Lite version on WordPress.org
  • No platform fees on any plan
  • 14-day money-back guarantee on paid plans
  • Personal plan at 99.5 a year includes subscriptions and abandoned cart recovery
  • Paid plans are annual, and no lifetime plan is listed on the pricing page
  • Software licensing and the multi-vendor marketplace need the Professional plan or above
  • Trustpilot average is 3.5 out of 5 from 22 reviews

WebToffee Product Import Export

  • Supports simple, variable, grouped, and subscription products
  • Single site plan starts at 69 USD per year
  • 30-day money-back guarantee
  • Scheduled FTP and SFTP runs
  • Licence is a 12-month subscription, which renews each year
  • No free version listed on the product page
  • Multi-site plans cost 129 USD and 249 USD per year

Pricing plans

Easy Digital Downloads

  • PersonalStarts here

    $99.50/year

    1 site

    • Subscriptions and free trials
    • Abandoned cart recovery
    • EU VAT compliance
  • Extended

    $199.50/year

    1 site

    • Multi-currency support
    • Content restriction
    • Customer reviews
  • Professional

    $299.50/year

    2 sites

    • Software licensing and API
    • Multi-vendor marketplace
    • Post-purchase funnels

WebToffee Product Import Export

  • Single SiteStarts here

    $69/year

    1 site

    • 1 year of updates and support
    • 30-day money-back guarantee
  • Up to 5 Sites

    $129/year

    5 sites

    • 1 year of updates and support
    • 30-day money-back guarantee
  • Up to 25 Sites

    $249/year

    25 sites

    • 1 year of updates and support
    • 30-day money-back guarantee

What Reddit says

Easy Digital Downloads

Reddit users compare Easy Digital Downloads with WooCommerce for selling digital files, and several pick it as the simpler, download-focused option. Reported issues include checkout breaking when WP-Cron is disabled, and author and date showing on product pages, while some users were warned it has problems.

WebToffee Product Import Export

Not enough Reddit discussion yet.

Easy Digital Downloads vs WebToffee Product Import Export questions

Is Easy Digital Downloads better than WebToffee Product Import Export?

On our comparison WebToffee Product Import Export comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.

Which is cheaper, Easy Digital Downloads or WebToffee Product Import Export?

Easy Digital Downloads starts at $99.50/year and WebToffee Product Import Export starts at $69/year.

Can I get Easy Digital Downloads or WebToffee Product Import Export cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

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