WordPress Digital eCommerce
- Free version
- Yes
- Price
- From $99.50/year
- Category
- eCommerce
Not announcedBlack Friday deal for Easy Digital Downloads
Easy Digital Downloads vs FunnelKit
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Easy Digital Downloads | FunnelKit |
|---|---|---|
| Our score | 7.8/10 | 8.6/10 (better) |
| Starts at | $99.50/year | $59/year |
| Free version | Yes (better) | No |
| Refund window | 14 days | 14 days |
| Billing | Free + paid plans | Subscription |
| Active installs | 40K+ | – |
| Last Black Friday | – | 50% off |
| Category | eCommerce | eCommerce |
| Vendor | Easy Digital Downloads | Funnelkit |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Easy Digital Downloads if…
- Selling digital downloads and subscriptions
- Sellers who want no per-sale platform fees
- You want to start free
Choose FunnelKit if…
- WooCommerce stores that want a faster checkout
- Stores running upsells and order bumps
Features
Easy Digital Downloads
- Unlimited products
- No platform fees
- Payment gateways
- Subscriptions and free trials
- Discount codes
- Software licensing
FunnelKit
- Checkout editor for WooCommerce
- One-click upsells and order bumps
- Abandoned cart recovery
- Sales funnels with A/B testing
- Visual automation builder
- Webhooks and Zapier
Pros and cons
Easy Digital Downloads
- Free Lite version on WordPress.org
- No platform fees on any plan
- 14-day money-back guarantee on paid plans
- Personal plan at 99.5 a year includes subscriptions and abandoned cart recovery
- Paid plans are annual, and no lifetime plan is listed on the pricing page
- Software licensing and the multi-vendor marketplace need the Professional plan or above
- Trustpilot average is 3.5 out of 5 from 22 reviews
FunnelKit
- Checkout editor and templates built for WooCommerce
- One-click upsells and order bumps included on paid plans
- Automations and email or SMS follow-ups in one plugin
- No free version
- Basic plan price is not shown on the pricing page
- Automations and funnels are sold as separate plans
Pricing plans
Easy Digital Downloads
PersonalStarts here
$99.50/year
1 site
- Subscriptions and free trials
- Abandoned cart recovery
- EU VAT compliance
Extended
$199.50/year
1 site
- Multi-currency support
- Content restriction
- Customer reviews
Professional
$299.50/year
2 sites
- Software licensing and API
- Multi-vendor marketplace
- Post-purchase funnels
FunnelKit
PlusStarts here
$149.50/year
2 sites sites
- Checkout optimizations
- Unlimited sales funnels
- Order bumps
Professional
$199.50/year
3 sites sites
- Unlimited upsells
- Unlimited automations
- Priority support
Elite
$299.50/year
30 sites sites
- All Plus and Professional features
- Premier support
- 3 months OptinMonster access
What Reddit says
Easy Digital Downloads
Reddit users compare Easy Digital Downloads with WooCommerce for selling digital files, and several pick it as the simpler, download-focused option. Reported issues include checkout breaking when WP-Cron is disabled, and author and date showing on product pages, while some users were warned it has problems.
FunnelKit
Not enough Reddit discussion yet.
Easy Digital Downloads vs FunnelKit questions
Is Easy Digital Downloads better than FunnelKit?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, Easy Digital Downloads or FunnelKit?
Easy Digital Downloads starts at $99.50/year and FunnelKit starts at $59/year.
Can I get Easy Digital Downloads or FunnelKit cheaper on Black Friday?
Both are on our Black Friday tracker. FunnelKit was 50% off last year.
Both products
FunnelKit provides a unified sales funnel-building solution for your WordPress website, allowing you to set up optimized checkouts, order bumps, upsells, and more.
- Free version
- No
- Price
- $59/year
- Category
- eCommerce
Not announcedBlack Friday deal for FunnelKit