Dokan is a powerful plugin that allows you to create multi-vendor marketplaces on WordPress and WooCommerce.
- Free version
- Yes
- Price
- From $119/year
- Category
- eCommerce
Not announcedBlack Friday deal for Dokan
Dokan vs WowAddons
WowAddons wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Dokan | WowAddons |
|---|---|---|
| Our score | 8.1/10 | 8.8/10 (better) |
| Starts at | $119/year | $48/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 30K+ | – |
| Last Black Friday | – | 88% off |
| Category | eCommerce | eCommerce |
| Vendor | weDevs | WPXPO |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Dokan if…
- WooCommerce owners launching a multi-vendor marketplace
- Agencies building marketplaces for clients
Choose WowAddons if…
- WooCommerce stores selling personalized products
- Stores that need custom product options without code
- You want the lower starting price
Features
Dokan
- Frontend vendor dashboard
- Vendor withdrawals
- Commission types
- Order management
- Vendor analytics and reports
- Product bulk edit
- Premium modules
WowAddons
- 25+ addon field types
- Conditional fields
- Real-time price adjustments
- Formula field
- Variable product support
- Detailed analytics
Pros and cons
Dokan
- Free version on WordPress.org with unlimited vendors
- Trustpilot rating of 4.5 from 265 reviews
- Wide range of premium modules for marketplace features
- 14-day money-back guarantee
- Listed prices apply to the first purchase only; renewals cost more
- Subscriptions, auctions, and bookings need premium modules
- Some WordPress.org reviews report slow support and refund issues
WowAddons
- Free version on WordPress.org
- 25+ addon field types in one plugin
- Real-time price updates and conditional fields
- Built for native WooCommerce
- 14-day money-back guarantee on all plans
- The free version includes only basic features; Pro features need a paid plan
- Lifetime plans start at 150, about three times the yearly price
- Some third-party reviews quote older prices, such as $69 per year, so check the pricing page
Pricing plans
Dokan
StarterStarts here
$119/year
1 site
- 4 premium modules
- Product bulk edit
- Vendor analytics
Professional
$187/year
3 sites
- 23 premium modules
- Subscriptions and Rank Math SEO
- Vendor review and seller verification
Business
$349/year
5 sites
- 42+ premium modules
- Auctions and booking integration
- Request for quotation and product Q&A
WowAddons
Yearly (1 site)Starts here
$48/year
1 site
- 1 year of updates
- All Pro features
- Priority support
Yearly (unlimited sites)
$89/year
Unlimited sites
- 1 year of updates
- All Pro features
- Priority support
Lifetime (1 site)
$150 lifetime
1 site
- Lifetime updates
- All Pro features
- Priority support
What Reddit says
Dokan
Users comparing Dokan with WCFM and other multi-vendor options say its UI and vendor onboarding are easy to use. Several say it feels shallow for serious marketplaces, with limits on multi-currency support and membership controls.
WowAddons
Not enough Reddit discussion yet.
Dokan vs WowAddons questions
Is Dokan better than WowAddons?
On our comparison WowAddons comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, Dokan or WowAddons?
Dokan starts at $119/year and WowAddons starts at $48/year.
Can I get Dokan or WowAddons cheaper on Black Friday?
Both are on our Black Friday tracker. WowAddons was 88% off last year.
Both products
Offer helpful product add-ons for your WooCommerce Store that allow customers to customize their orders and enjoy a personalized shopping experience.
- Free version
- Yes
- Price
- From $48/year
- Category
- eCommerce
Not announcedBlack Friday deal for WowAddons