The Freaky Blog
Cool FormKit8.8/10WS Form8.9/10

Cool FormKit vs WS Form

Cool FormKit wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureCool FormKitWS Form
Our score8.8/108.9/10 (better)
Starts at$39/year (better)$59/year
Free versionYesYes
Refund window14 days14 days
BillingFree + paid plansSubscription
Active installs20K+ (better)10K+
Last Black Friday–30% off
CategoryFormsForms
VendorCool FormKitWsform
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Cool FormKit if…

  • Elementor site owners who need richer form fields
  • Sites collecting consent or signatures through forms
  • You want the lower starting price
Cool FormKit reviewVisit Cool FormKit (opens in a new tab)

Choose WS Form if…

  • Freelancers building forms for client sites
  • Agencies managing forms across many sites
WS Form reviewVisit WS Form (opens in a new tab)

Features

Cool FormKit

  • Conditional logic
  • Multi-step forms
  • Signature field
  • Range slider and rating field
  • Currency and phone country code
  • Image radio and toggle fields

WS Form

  • 100+ templates and 65+ field types
  • Conditional logic and calculated fields
  • Spam protection
  • Integrations
  • Payments
  • PRO actions

Pros and cons

Cool FormKit

  • Lifetime license available for one payment of $99
  • Free Cool FormKit Lite version on WordPress.org
  • 14-day refund policy
  • Adds conditional logic and multi-step forms without code
  • Requires Elementor Pro, according to the FAQ
  • Annual license needs renewal for plugin updates and support
  • Multi-site pricing was not shown on the pricing page checked

WS Form

  • Free version on WordPress.org
  • Conditional logic and calculated fields on every PRO plan
  • Integrations with Mailchimp, Zapier and Google Sheets
  • Spam protection included
  • 14-day money-back guarantee on all plans
  • Most premium integrations need the Freelance or Agency plan
  • No lifetime plan; subscriptions renew annually at the regular price
  • The 20% discount on the first year is an introductory offer

Pricing plans

Cool FormKit

  • Annual LicenseStarts here

    $39/year

    1 site

    • 1 year of plugin updates
    • 1 year of premium support
    • Conditional logic and rating fields

  • Lifetime License

    $99 lifetime

    1 site

    • Lifetime plugin updates
    • Lifetime premium support
    • Conditional logic and rating fields

WS Form

  • PersonalStarts here

    $59/year

    1 site

    • 1 site
    • 100+ templates and 65+ field types
    • Standard support

  • Freelance

    $149/year

    5 sites

    • 5 sites
    • 20 premium integrations
    • Freelance-tier support

  • Agency

    $249/year

    Unlimited sites

    • Unlimited site licenses
    • 58 premium integrations
    • Post and user management

Cool FormKit vs WS Form questions

Is Cool FormKit better than WS Form?

On our comparison Cool FormKit comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, Cool FormKit or WS Form?

Cool FormKit starts at $39/year and WS Form starts at $59/year.

Can I get Cool FormKit or WS Form cheaper on Black Friday?

Both are on our Black Friday tracker. WS Form was 30% off last year.

Both products

WS Form

8.9/10

WS Form is a powerful WordPress plugin that enables users to create smart, responsive forms with advanced features and native AI-powered form generation.

Free version
Yes
Price
From $59/year
Category
Forms
Not announcedBlack Friday deal for WS Form

Related comparisons