The Freaky Blog
Cool FormKit8.8/10Fluent Forms8.2/10

Cool FormKit vs Fluent Forms

Cool FormKit wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureCool FormKitFluent Forms
Our score8.8/10 (better)8.2/10
Starts at$39/year (better)$79/year
Free versionYesYes
Refund window14 days14 days
BillingFree + paid plansSubscription
Active installs20K+800K+ (better)
Last Black Friday–40% off
CategoryFormsForms
VendorCool FormKitWPManageNinja
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Cool FormKit if…

  • Elementor site owners who need richer form fields
  • Sites collecting consent or signatures through forms
  • You want the lower starting price
Cool FormKit reviewVisit Cool FormKit (opens in a new tab)

Choose Fluent Forms if…

  • Sites that need advanced forms and payments
  • Agencies managing several client sites
Fluent Forms reviewVisit Fluent Forms (opens in a new tab)

Features

Cool FormKit

  • Conditional logic
  • Multi-step forms
  • Signature field
  • Range slider and rating field
  • Currency and phone country code
  • Image radio and toggle fields

Fluent Forms

  • Drag and drop form builder
  • Conditional logic
  • Multi-step and conversational forms
  • Payments
  • Save and resume
  • Third-party integrations

Pros and cons

Cool FormKit

  • Lifetime license available for one payment of $99
  • Free Cool FormKit Lite version on WordPress.org
  • 14-day refund policy
  • Adds conditional logic and multi-step forms without code
  • Requires Elementor Pro, according to the FAQ
  • Annual license needs renewal for plugin updates and support
  • Multi-site pricing was not shown on the pricing page checked

Fluent Forms

  • Free version available on WordPress.org
  • Lifetime license option at 349 for one site
  • All features included on every paid license
  • 14-day money-back guarantee
  • Annual licenses include 1 year of updates and priority support, so renewal is needed to keep them
  • Paid features such as payments and advanced reports require a paid license
  • No Trustpilot rating was found for the product

Pricing plans

Cool FormKit

  • Annual LicenseStarts here

    $39/year

    1 site

    • 1 year of plugin updates
    • 1 year of premium support
    • Conditional logic and rating fields

  • Lifetime License

    $99 lifetime

    1 site

    • Lifetime plugin updates
    • Lifetime premium support
    • Conditional logic and rating fields

Fluent Forms

  • Single Site LicenseStarts here

    $79/year

    1 domain sites

    • 1 year of plugin updates
    • 1 year of priority support
    • All features included

  • Agency License

    $159/year

    5 domains sites

    • 1 year of plugin updates
    • 1 year of priority support
    • All features included

  • Unlimited License

    $299/year

    Unlimited sites

    • 1 year of plugin updates
    • 1 year of priority support
    • All features included

What Reddit says

Cool FormKit

Not enough Reddit discussion yet.

Fluent Forms

Few Reddit threads discuss Fluent Forms directly, and the main comparison is with WPForms. One developer found its front end lighter, at around 45kb, but slower to lay out forms, while other posts ask how it fits no-code workflows such as Airtable and where its data is stored.

Cool FormKit vs Fluent Forms questions

Is Cool FormKit better than Fluent Forms?

On our comparison Cool FormKit comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, Cool FormKit or Fluent Forms?

Cool FormKit starts at $39/year and Fluent Forms starts at $79/year.

Can I get Cool FormKit or Fluent Forms cheaper on Black Friday?

Both are on our Black Friday tracker. Fluent Forms was 40% off last year.

Both products

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