CartFlows vs WPConfigurator

WPConfigurator wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureCartFlowsWPConfigurator
Our score7.9/10Not rated
Starts at$99/year$79/year (better)
Free versionYes (better)No
Refund window14 days15 days (better)
BillingSubscriptionSubscription
Active installs––
Last Black Friday40% off–
CategoryeCommerceeCommerce
VendorCartFlows (Brainstorm Force)WPConfigurator
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose CartFlows if…

  • WooCommerce stores improving checkout
  • Sellers running upsell and order bump funnels
  • You want to start free

Choose WPConfigurator if…

  • WooCommerce stores selling customizable products
  • Agencies building configurators for clients
  • You want the lower starting price

Features

CartFlows

  • Checkout layouts
  • One-click upsells
  • Order bumps
  • A/B split testing
  • Smart funnel routing
  • Funnel analytics

WPConfigurator

  • Product configurator
  • Conditional logic
  • Dynamic range pricing
  • Integrations
  • Multiple skins
  • Inventory management

Pros and cons

CartFlows

  • Free version available
  • 14-day money-back guarantee on all plans
  • A/B split testing and funnel analytics included on the Starter plan
  • Built for WooCommerce checkouts and one-click upsells
  • Starter plan covers 1 website only
  • Funnel Builder and Cart Abandonment Recovery Pro are only on the Suite plan
  • Paid plans are annual subscriptions, and no lifetime plan is listed on the pricing page
  • A Trustpilot reviewer reports being charged after cancelling

WPConfigurator

  • Works with WooCommerce, Contact Form 7 and quote forms
  • Conditional logic and dynamic range pricing
  • Multiple skins and product view displays included
  • 15-day money-back guarantee
  • No free version listed
  • Each single-site plan covers one site only

Pricing plans

CartFlows

  • StarterStarts here

    $99/year

    1 site

    • Instant checkout layouts
    • One-click upsells
    • A/B split testing
  • Pro

    $199/year

    3 sites

    • Dynamic order bumps
    • Advanced funnel analytics
    • Premium readymade templates
  • Suite

    $299/year

    30 sites

    • Funnel Builder
    • Cart Abandonment Recovery Pro
    • Modern Cart Pro

WPConfigurator

  • PersonalStarts here

    $79/year

    Single site license sites

  • Professional

    $299/year

    Single site license sites

  • All Access Pass

    $499/year

    Multi-site license sites

What Reddit says

CartFlows

Only two Reddit threads discuss CartFlows directly, so the evidence is thin. One former WooCommerce user says they enjoyed it for customising checkout, and another asks whether its upsell-focused features suit landing-page-only sites.

WPConfigurator

Not enough Reddit discussion yet.

CartFlows vs WPConfigurator questions

Is CartFlows better than WPConfigurator?

On our comparison WPConfigurator comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.

Which is cheaper, CartFlows or WPConfigurator?

CartFlows starts at $99/year and WPConfigurator starts at $79/year.

Can I get CartFlows or WPConfigurator cheaper on Black Friday?

Both are on our Black Friday tracker. CartFlows was 40% off last year.

Both products

CartFlows

7.9/10

CartFlows enhances your WooCommerce store by providing powerful tools to create sales funnels and optimize checkout processes.

Free version
Yes
Price
From $99/year
Category
eCommerce

WP Configurator is a WordPress product configurator for WooCommerce that lets customers visually customize products with interactive options and real-time pricing.

Free version
No
Price
From $79/year
Category
eCommerce

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