CartFlows enhances your WooCommerce store by providing powerful tools to create sales funnels and optimize checkout processes.
- Free version
- Yes
- Price
- From $99/year
- Category
- eCommerce
Not announcedBlack Friday deal for CartFlows
CartFlows vs WCBoost Variation Swatches
WCBoost Variation Swatches wins 2 of the 2 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | CartFlows | WCBoost Variation Swatches |
|---|---|---|
| Our score | 7.9/10 | Not rated |
| Starts at | $99/year | $39/year (better) |
| Free version | Yes | Yes |
| Refund window | 14 days | 30 days (better) |
| Billing | Subscription | Subscription |
| Active installs | – | – |
| Last Black Friday | 40% off | – |
| Category | eCommerce | eCommerce |
| Vendor | CartFlows (Brainstorm Force) | WCBoost |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose CartFlows if…
- WooCommerce stores improving checkout
- Sellers running upsell and order bump funnels
Choose WCBoost Variation Swatches if…
- WooCommerce stores with variable products
- Stores that want swatches without a theme change
- You want the lower starting price
Features
CartFlows
- Checkout layouts
- One-click upsells
- Order bumps
- A/B split testing
- Smart funnel routing
- Funnel analytics
WCBoost Variation Swatches
- Color, image, and button swatches
- Automatic dropdown conversion
- Global attribute swatches
- Invalid swatch handling
- Tooltips and sizing
- Shop page swatches
Pros and cons
CartFlows
- Free version available
- 14-day money-back guarantee on all plans
- A/B split testing and funnel analytics included on the Starter plan
- Built for WooCommerce checkouts and one-click upsells
- Starter plan covers 1 website only
- Funnel Builder and Cart Abandonment Recovery Pro are only on the Suite plan
- Paid plans are annual subscriptions, and no lifetime plan is listed on the pricing page
- A Trustpilot reviewer reports being charged after cancelling
WCBoost Variation Swatches
- Free version on WordPress.org with color, image, and button swatches
- Dropdowns convert to button swatches automatically after activation
- 30-day money-back guarantee on paid plans
- Lifetime single-site license available
- Shop and archive page swatches need the paid version
- Disabling out-of-stock swatches needs the paid version
- Yearly plans are billed per year and renew for continued updates
Pricing plans
CartFlows
StarterStarts here
$99/year
1 site
- Instant checkout layouts
- One-click upsells
- A/B split testing
Pro
$199/year
3 sites
- Dynamic order bumps
- Advanced funnel analytics
- Premium readymade templates
Suite
$299/year
30 sites
- Funnel Builder
- Cart Abandonment Recovery Pro
- Modern Cart Pro
WCBoost Variation Swatches
SingleStarts here
$39/year
1 site
- 1 year of updates and support
- Premium support
- Billed yearly
Group
$129/year
5 sites
- 1 year of updates and support
- Premium support
- Billed yearly
Unlimited
$249/year
Unlimited sites
- 1 year of updates and support
- Premium support
- Billed yearly
What Reddit says
CartFlows
Only two Reddit threads discuss CartFlows directly, so the evidence is thin. One former WooCommerce user says they enjoyed it for customising checkout, and another asks whether its upsell-focused features suit landing-page-only sites.
WCBoost Variation Swatches
Not enough Reddit discussion yet.
CartFlows vs WCBoost Variation Swatches questions
Is CartFlows better than WCBoost Variation Swatches?
On our comparison WCBoost Variation Swatches comes out ahead on 2 of 2 measurable points. The right pick still depends on what you build.
Which is cheaper, CartFlows or WCBoost Variation Swatches?
CartFlows starts at $99/year and WCBoost Variation Swatches starts at $39/year.
Can I get CartFlows or WCBoost Variation Swatches cheaper on Black Friday?
Both are on our Black Friday tracker. CartFlows was 40% off last year.
Both products
For a nicer way to display variations of variable products.
- Free version
- Yes
- Price
- From $39/year
- Category
- eCommerce
Not announcedBlack Friday deal for WCBoost Variation Swatches