Astra is a highly customizable WordPress theme trusted by over 2 million websites, offering advanced options and a WooCommerce performance booster.
- Free version
- Yes
- Price
- From $99/year
- Category
- Themes
Not announcedBlack Friday deal for Astra
Astra vs Phlox Pro
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | Astra | Phlox Pro |
|---|---|---|
| Our score | 8.3/10 | 8.7/10 (better) |
| Starts at | $99/year | $39 once |
| Free version | Yes | Yes |
| Refund window | 14 days | 14 days |
| Billing | Subscription | Free + paid plans |
| Active installs | 1M+ (better) | 30K+ |
| Last Black Friday | 40% off | – |
| Category | Themes | Themes |
| Vendor | Brainstorm Force | Averta |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose Astra if…
- Agencies building client sites
- Users who want a lightweight theme with add-ons
Choose Phlox Pro if…
- Small business sites built with Elementor
- Designers building one or three client sites
Features
Astra
- Free base theme
- Astra Pro add-on
- AI site generation
- Premium starter templates
- Spectra Pro and Ultimate Addons
- Hosted websites and domain
Phlox Pro
- One-click demo importer
- Live theme customizer
- Responsive, mobile-first layout
- Adaptive images
- Image preloading on demand
- Touch slider and gallery
Pros and cons
Astra
- Free base theme on WordPress.org
- Reddit users describe it as lightweight and fast
- Works with the block editor and common page builders
- 14-day money-back guarantee on all plans
- Starter templates and premium modules need a paid plan
- Some Reddit users find the free version limited
- Some Reddit users say Astra Pro is not worth the price
Phlox Pro
- One-time payment with lifetime product updates
- Free Phlox theme on WordPress.org to test first
- Includes a one-click demo importer and live customizer
- 14-day money-back guarantee
- Support is included for 6 months only
- Licenses cover 1 or 3 websites on the listed plans
Pricing plans
Astra
Astra Pro + AIStarts here
$99/year
3 sites
- Astra Pro addon
- AI site generation
- 1 hosted website with a free domain for the first year
Astra Pro + AI (lifetime)
$279 once
3 sites
- No recurring cost for the WordPress toolkit
- AI platform and hosting run for 3 years
Essential Toolkit + AI
$199/year
10 sites
- Spectra Pro and Ultimate Addons for Elementor
- 300+ premium templates
- 2 hosted websites
Phlox Pro
1 WebsiteStarts here
$39 once
1 site
- Lifetime product updates
- 6 months of support from Averta
3 Websites
$49 once
3 sites
- Lifetime product updates
- 6 months of support from Averta
What Reddit says
Astra
Reddit users discuss Astra mainly as a free WordPress theme with an optional Astra Pro add-on, and some ask whether it is too heavy for beginners. Recurring problems include WordPress.com plans blocking theme installs, Pro license activation failing, and difficulty customising headers and menus.
Phlox Pro
Not enough Reddit discussion yet.
Astra vs Phlox Pro questions
Is Astra better than Phlox Pro?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, Astra or Phlox Pro?
Astra starts at $99/year and Phlox Pro starts at $39 once.
Can I get Astra or Phlox Pro cheaper on Black Friday?
Both are on our Black Friday tracker. Astra was 40% off last year.
Both products
Phlox is a versatile WordPress theme that offers a range of customization options with a modern design suitable for various types of websites.
- Free version
- Yes
- Price
- From $39 once
- Category
- Themes
Not announcedBlack Friday deal for Phlox Pro
