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Ait BlocksEssential Blocks8.7/10

Ait Blocks vs Essential Blocks

Essential Blocks wins 1 of the 1 points we can measure. Here's how they compare on price, features, ratings and deals.

At a glance

FeatureAit BlocksEssential Blocks
Our scoreNot rated8.7/10
Starts at$89/year$39/year (better)
Free version–Yes
Refund window14 days14 days
BillingSubscriptionSubscription
Active installs–100K+
Last Black Friday––
CategoryBlocksBlocks
VendorAIT ThemesEssential Blocks
Black Friday 2026Not announcedNot announced

Which should you choose?

Choose Ait Blocks if…

  • Site owners who want a block-based builder without extra form or popup plugins
  • Directory and listing site builders
Ait Blocks reviewVisit Ait Blocks (opens in a new tab)

Choose Essential Blocks if…

  • Sites built with the WordPress block editor
  • Agencies building client sites on Gutenberg
  • You want to start free
  • You want the lower starting price
Essential Blocks reviewVisit Essential Blocks (opens in a new tab)

Features

Ait Blocks

  • Full site editor
  • Pre-built website templates
  • Form builder
  • Popups and modals
  • Mega menu designer
  • Standard Gutenberg blocks

Essential Blocks

  • 70+ advanced blocks
  • Ready templates
  • WooCommerce blocks
  • Global block styling
  • Modular control
  • Dynamic tags and ACF support
  • WPML compatibility

Pros and cons

Ait Blocks

  • Form builder and popups included without extra plugins
  • Built on standard Gutenberg blocks
  • 14-day money-back guarantee
  • Lifetime options are offered on the pricing page
  • Requires a self-hosted WordPress site
  • The Basic plan does not include Ait Blocks Builder
  • Sold as part of the CitadelaWP theme bundle, not as a standalone plugin price
  • No free version found

Essential Blocks

  • Free version is listed on WordPress.org
  • Blocks can be switched off individually to keep pages light
  • Pro plans cover multiple sites, including 100-site plans
  • 14-day money-back guarantee on Pro plans
  • Pro blocks need a paid plan and the free plugin must stay active
  • Updates and premium support stop when a license expires
  • Some WordPress.org support threads report difficulty changing colors across blocks

Pricing plans

Ait Blocks

  • BasicStarts here

    $89/year

    1 site

    • CitadelaWP theme and Pro access
    • Starter layouts
    • Does not include Ait Blocks Builder

  • Pro

    $149/year

    5 sites

    • Ait Blocks Builder included
    • Starter layouts
    • 1 year updates

  • All Access

    $297/year

    Unlimited sites

    • Ait Blocks Builder included
    • Starter layouts
    • 1 year updates

Essential Blocks

  • StarterStarts here

    $39/year

    1 site

    • 70+ advanced blocks
    • 6000+ ready templates
    • 1 month of updates and support

  • Innovator

    $112/year

    5 sites

    • Premium and dynamic blocks
    • WooCommerce blocks
    • 3 months of updates and support

  • Visionary

    $244/year

    100 sites

    • All Pro blocks
    • Dynamic tags and ACF support
    • 6 months of updates and support

Ait Blocks vs Essential Blocks questions

Is Ait Blocks better than Essential Blocks?

On our comparison Essential Blocks comes out ahead on 1 of 1 measurable points. The right pick still depends on what you build.

Which is cheaper, Ait Blocks or Essential Blocks?

Ait Blocks starts at $89/year and Essential Blocks starts at $39/year.

Can I get Ait Blocks or Essential Blocks cheaper on Black Friday?

Both are on our Black Friday tracker. We'll add each discount the moment it goes live.

Both products

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