PHP Blocks, repeatable fields, page building tools, media galleries and more.
- Free version
- Yes
- Price
- From $49/year
- Category
- Blocks
Not announcedBlack Friday deal for ACF Pro
ACF Pro vs Ultimate Blocks
Ultimate Blocks wins 2 of the 3 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | ACF Pro | Ultimate Blocks |
|---|---|---|
| Our score | 7.9/10 | 8.8/10 (better) |
| Starts at | $49/year | $39/year (better) |
| Free version | Yes | Yes |
| Refund window | 30 days | 30 days |
| Billing | Subscription | Free + paid plans |
| Active installs | 2M+ (better) | 50K+ |
| Last Black Friday | – | – |
| Category | Blocks | Blocks |
| Vendor | WP Engine | Ultimate Blocks |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose ACF Pro if…
- Developers building custom fields for client sites
- Agencies managing many WordPress sites
Choose Ultimate Blocks if…
- Bloggers adding structured content blocks
- Freelancers and agencies on the block editor
- You want the lower starting price
Features
ACF Pro
- Repeater field
- Flexible content field
- Unlimited updates per year
- Free ACF version
- 30-day money-back guarantee
Ultimate Blocks
- Free block library
- Review and HowTo schema
- Post grid and content filter
- Pro blocks
- Animation and visibility control
Pros and cons
ACF Pro
- Repeater and flexible content fields for complex layouts
- Free ACF version on WordPress.org to test first
- Unlimited websites on the Agency plan
- 30-day money-back guarantee
- Annual subscription, not a one-time payment
- The free version does not include the Repeater or flexible content fields
- Trustpilot rating is 2.5 from only 6 reviews
Ultimate Blocks
- Free version on WordPress.org with a large block set
- 30-day money-back guarantee on every Pro plan
- Lifetime option with one payment on the Starter and Pro plans
- Timeline, Coupon and Image Hotspots blocks need Pro
- The free version has no free trial, according to the vendor FAQ
Pricing plans
ACF Pro
PersonalStarts here
$49/year
1 site
- Includes all PRO features
- Unlimited updates per year
- 1 website
Freelancer
$149/year
10 sites
- Includes all PRO features
- Unlimited updates per year
- 10 websites
Agency
$249/year
Unlimited sites
- Includes all PRO features
- Unlimited updates per year
- Unlimited websites
Ultimate Blocks
StarterStarts here
$39/year
1 site
- Pro-only Timeline, Coupon and Image Hotspots blocks
- 1 year of updates
- 1 year of priority support
Pro
$79/year
Unlimited sites
- Unlimited websites
- Pro-only blocks and extensions
- 1 year of updates
Starter Lifetime
$99 once
1 site
- Lifetime updates
- Lifetime priority support
- Pro-only blocks
ACF Pro vs Ultimate Blocks questions
Is ACF Pro better than Ultimate Blocks?
On our comparison Ultimate Blocks comes out ahead on 2 of 3 measurable points. The right pick still depends on what you build.
Which is cheaper, ACF Pro or Ultimate Blocks?
ACF Pro starts at $49/year and Ultimate Blocks starts at $39/year.
Can I get ACF Pro or Ultimate Blocks cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
Ultimate Blocks: The Best WordPress Gutenberg Blocks Plugin
- Free version
- Yes
- Price
- From $39/year
- Category
- Blocks
Not announcedBlack Friday deal for Ultimate Blocks
