PHP Blocks, repeatable fields, page building tools, media galleries and more.
- Free version
- Yes
- Price
- From $49/year
- Category
- Blocks
Not announcedBlack Friday deal for ACF Pro
ACF Pro vs Essential Blocks
Evenly matched on the points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | ACF Pro | Essential Blocks |
|---|---|---|
| Our score | 7.9/10 | 8.7/10 (better) |
| Starts at | $49/year | $39/year (better) |
| Free version | Yes | Yes |
| Refund window | 30 days (better) | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 2M+ (better) | 100K+ |
| Last Black Friday | – | – |
| Category | Blocks | Blocks |
| Vendor | WP Engine | Essential Blocks |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose ACF Pro if…
- Developers building custom fields for client sites
- Agencies managing many WordPress sites
Choose Essential Blocks if…
- Sites built with the WordPress block editor
- Agencies building client sites on Gutenberg
- You want the lower starting price
Features
ACF Pro
- Repeater field
- Flexible content field
- Unlimited updates per year
- Free ACF version
- 30-day money-back guarantee
Essential Blocks
- 70+ advanced blocks
- Ready templates
- WooCommerce blocks
- Global block styling
- Modular control
- Dynamic tags and ACF support
- WPML compatibility
Pros and cons
ACF Pro
- Repeater and flexible content fields for complex layouts
- Free ACF version on WordPress.org to test first
- Unlimited websites on the Agency plan
- 30-day money-back guarantee
- Annual subscription, not a one-time payment
- The free version does not include the Repeater or flexible content fields
- Trustpilot rating is 2.5 from only 6 reviews
Essential Blocks
- Free version is listed on WordPress.org
- Blocks can be switched off individually to keep pages light
- Pro plans cover multiple sites, including 100-site plans
- 14-day money-back guarantee on Pro plans
- Pro blocks need a paid plan and the free plugin must stay active
- Updates and premium support stop when a license expires
- Some WordPress.org support threads report difficulty changing colors across blocks
Pricing plans
ACF Pro
PersonalStarts here
$49/year
1 site
- Includes all PRO features
- Unlimited updates per year
- 1 website
Freelancer
$149/year
10 sites
- Includes all PRO features
- Unlimited updates per year
- 10 websites
Agency
$249/year
Unlimited sites
- Includes all PRO features
- Unlimited updates per year
- Unlimited websites
Essential Blocks
StarterStarts here
$39/year
1 site
- 70+ advanced blocks
- 6000+ ready templates
- 1 month of updates and support
Innovator
$112/year
5 sites
- Premium and dynamic blocks
- WooCommerce blocks
- 3 months of updates and support
Visionary
$244/year
100 sites
- All Pro blocks
- Dynamic tags and ACF support
- 6 months of updates and support
ACF Pro vs Essential Blocks questions
Is ACF Pro better than Essential Blocks?
They're evenly matched on the points we can measure. Pick by features and budget.
Which is cheaper, ACF Pro or Essential Blocks?
ACF Pro starts at $49/year and Essential Blocks starts at $39/year.
Can I get ACF Pro or Essential Blocks cheaper on Black Friday?
Both are on our Black Friday tracker. We'll add each discount the moment it goes live.
Both products
Essential Blocks For Gutenberg: Ultimate Blocks Library For Gutenberg
- Free version
- Yes
- Price
- From $39/year
- Category
- Blocks
Not announcedBlack Friday deal for Essential Blocks