PHP Blocks, repeatable fields, page building tools, media galleries and more.
- Free version
- Yes
- Price
- From $49/year
- Category
- Blocks
Not announcedBlack Friday deal for ACF Pro
ACF Pro vs Astra Essential Toolkit
ACF Pro wins 4 of the 4 points we can measure. Here's how they compare on price, features, ratings and deals.
At a glance
| Feature | ACF Pro | Astra Essential Toolkit |
|---|---|---|
| Our score | 7.9/10 (better) | 7.6/10 |
| Starts at | $49/year (better) | $199/year |
| Free version | Yes (better) | No |
| Refund window | 30 days (better) | 14 days |
| Billing | Subscription | Subscription |
| Active installs | 2M+ | – |
| Last Black Friday | – | 14% off |
| Category | Blocks | Blocks |
| Vendor | WP Engine | Brainstorm Force |
| Black Friday 2026 | Not announced | Not announced |
Which should you choose?
Choose ACF Pro if…
- Developers building custom fields for client sites
- Agencies managing many WordPress sites
- You want to start free
- You want the lower starting price
Choose Astra Essential Toolkit if…
- Freelancers building client sites
- Users who want Astra Pro and Spectra Pro in one plan
Features
ACF Pro
- Repeater field
- Flexible content field
- Unlimited updates per year
- Free ACF version
- 30-day money-back guarantee
Astra Essential Toolkit
- Astra Pro and Spectra Pro
- Ultimate Addons for Elementor
- Premium starter templates
- AI site generation
- Hosted website and domain
- Priority support
Pros and cons
ACF Pro
- Repeater and flexible content fields for complex layouts
- Free ACF version on WordPress.org to test first
- Unlimited websites on the Agency plan
- 30-day money-back guarantee
- Annual subscription, not a one-time payment
- The free version does not include the Repeater or flexible content fields
- Trustpilot rating is 2.5 from only 6 reviews
Astra Essential Toolkit
- Includes Astra Pro and Spectra Pro in one plan
- Lifetime option available at 549 with no renewal
- 10 websites covered on the entry plan
- 14-day money-back guarantee
- Renewal price is higher than the first year: 299 per year after the first year on the entry plan
- Entry plan includes only 2 hosted websites
- No free trial is listed
Pricing plans
ACF Pro
PersonalStarts here
$49/year
1 site
- Includes all PRO features
- Unlimited updates per year
- 1 website
Freelancer
$149/year
10 sites
- Includes all PRO features
- Unlimited updates per year
- 10 websites
Agency
$249/year
Unlimited sites
- Includes all PRO features
- Unlimited updates per year
- Unlimited websites
Astra Essential Toolkit
Essential Toolkit + AIStarts here
$199/year
10 websites sites
- Astra Pro and Spectra Pro included
- Ultimate Addons for Elementor included
- 2 hosted websites
Essential Toolkit + AI
$549 lifetime
10 websites sites
- No recurring cost
- Astra Pro and Spectra Pro included
- 2 hosted websites
Business Toolkit + AI
$279/year
Unlimited sites
- Adds SureForms Agency
- 5 hosted websites
- Astra Pro and Spectra Pro included
ACF Pro vs Astra Essential Toolkit questions
Is ACF Pro better than Astra Essential Toolkit?
On our comparison ACF Pro comes out ahead on 4 of 4 measurable points. The right pick still depends on what you build.
Which is cheaper, ACF Pro or Astra Essential Toolkit?
ACF Pro starts at $49/year and Astra Essential Toolkit starts at $199/year.
Can I get ACF Pro or Astra Essential Toolkit cheaper on Black Friday?
Both are on our Black Friday tracker. Astra Essential Toolkit was 14% off last year.
Both products
Astra Pro + AI is designed for solo builders working on personal or small client projects, offering advanced customization options and AI tools for generating websites.
- Free version
- No
- Price
- From $199/year
- Category
- Blocks
Not announcedBlack Friday deal for Astra Essential Toolkit