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Appsero

Appsero is a hosted platform for WordPress plugin and theme developers, covering licensing, automatic updates and usage analytics.

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It is free for plugins distributed on WordPress.org, and licensing features are paid.

Black Friday 2026When the sale starts and what to expectNot announcedCoupon codeNo public code right nowChecking

Who it's for

WordPress plugin and theme developers who sell premium products

  • Plugin developers who sell through their own site
  • Developers who want licensing and updates in one tool

Best Appsero features

  • Software licensing

    Generate and check licenses for premium plugins and themes.

  • Automatic updates

    Push plugin and theme updates to customers automatically.

  • Usage analytics

    See installs and usage for your plugins and themes.

  • Release deployment

    Create a new release by pushing a tag to GitHub or Bitbucket.

  • Subscription expiry emails

    Email customers when their subscriptions are about to expire.

  • Store integrations

    Generates licenses for sales made through Gumroad and FastSpring.

Appsero pricing

All plans and prices

  • TeamStarts here

    $20/month

    not listed sites

    • Listed on G2 as the starting package
    • Up to 10,000 users

Our verdict

Read the full review
–Not rated yet
  • Free for plugins distributed on WordPress.org
  • Handles licensing and updates in one place
  • Integrates with Gumroad and FastSpring
  • The official pricing page returned a 404 during research, so plan details are limited
  • Starting price comes from a G2 listing, not from Appsero's own pricing page

Appsero alternatives

Compare alternatives
  • Freemius
  • EDD Software Licensing
  • LicenseSpring

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