# WP-Optimize

> Th most popular backup & migration plugin, rated 5 stars on the directory.

- Type: Plugin
- Category: Performance
- Vendor: TeamUpdraft
- Website: https://teamupdraft.com/
- Starting price: $49/year
- Free version: Yes
- Refund window: 14 days
- Our score: 8.7/10 (WordPress.org)
- Black Friday 2026: Not announced
- Page: https://thefreakyblog.com/wp-optimize/

Th most popular backup & migration plugin, rated 5 stars on the directory. The ultimate suite of plugins for WordPress owners and developers. Easily back up, migrate, optimize, and secure your WordPress site today.

## Key features

- **Page caching**: Enable caching with a single click and preload cached pages.
- **Image compression**: Compresses images and converts them to WebP automatically.
- **Database clean-up**: Clears out the database and can run clean-ups on a schedule.
- **Unused image removal**: Finds and deletes orphaned and unused images.
- **Minification**: Minifies HTML, JavaScript and CSS files.
- **Lazy loading**: Loads images only when they are about to appear on screen.

## Pricing

| Plan | Price | Sites |
| --- | --- | --- |
| Starter | $49/year | Up to 2 sites |
| Business | $99/year | Up to 5 sites |
| Enterprise | $194/year | Unlimited sites |

## Pros

- Free version on WordPress.org covers the core optimization tools
- Caching, image compression and database clean-up in one plugin
- Lazy loading and minification included
- 14-day money-back guarantee on paid plans

## Cons

- Paid plans are billed yearly
- Trustpilot and G2 ratings were not found for the vendor

## Best for

- Site owners who want caching and clean-up in one plugin
- Sites with large media libraries

## Ratings

- WordPress.org: 4.8/5 (2617 reviews)

## Alternatives

- Page Builder Framework
- WP Offload Media
- CheckoutWC

## More

- Pricing: https://thefreakyblog.com/wp-optimize/pricing/
- Review: https://thefreakyblog.com/wp-optimize/review/
- Black Friday deal: https://thefreakyblog.com/wp-optimize/black-friday/
- Coupon: https://thefreakyblog.com/wp-optimize/coupon/