# OptinMonster

> Most Powerful Lead Generation Software for Marketers

- Type: Plugin
- Category: Email marketing
- Vendor: OptinMonster
- Website: https://optinmonster.com/
- Starting price: $210/year
- Free version: No
- Refund window: 14 days
- Our score: 5.1/10 (Reddit)
- Black Friday 2026: Not announced
- Black Friday 2025: 60% off
- Page: https://thefreakyblog.com/optinmonster/

OptinMonster is the best lead generation and conversion optimization software. It lets you engage with new users and convert the abandoning website visitors into subscribers and customers.

## Key features

- **Exit-intent popups**: Show campaigns when a visitor is about to leave the page.
- **Template library**: 700+ templates for lightbox, floating bar, and inline forms.
- **Page and behavior targeting**: Trigger campaigns by page, time on site, scroll depth, and referrer.
- **A/B testing**: Test campaign variants to compare conversion rates.
- **Coupon wheel campaigns**: Gamified popups that offer discounts to visitors.
- **eCommerce integrations**: Integrates with Shopify, WooCommerce, and Easy Digital Downloads.
- **Email and CRM integrations**: Connects to major email marketing services and Zapier.

## Pricing

| Plan | Price | Sites |
| --- | --- | --- |
| Basic | $210/year | 1 |
| Plus | $570/year | 2 |
| Pro | $870/year | 3 |
| Growth | $1,470/year | 5 |

## Pros

- 14-day money-back guarantee on every plan
- 700+ templates included on all plans
- Impression-based pricing that does not charge for page views
- OptinMonster University training included with subscriptions

## Cons

- No free plan, only a trial with 500 impression credits
- Renewals are billed at full price after the first year
- Basic plan includes only simple analytics

## Best for

- Marketers growing email lists from existing traffic
- Online stores reducing cart abandonment

## What Reddit says

Reddit mentions of OptinMonster are negative, with users reporting it showing up on sites where they did not install it. One post links it to compromised sites through bundled plugins, and another says it was hard to remove once installed.

## Alternatives

- WP Mail SMTP
- PushEngage
- RafflePress

## More

- Pricing: https://thefreakyblog.com/optinmonster/pricing/
- Review: https://thefreakyblog.com/optinmonster/review/
- Black Friday deal: https://thefreakyblog.com/optinmonster/black-friday/
- Coupon: https://thefreakyblog.com/optinmonster/coupon/