# MonsterInsights

> The Best Google Analytics Plugin for WordPress

- Type: Plugin
- Category: Analytics
- Vendor: MonsterInsights
- Website: https://www.monsterinsights.com/
- Starting price: $99.50/year
- Free version: Yes
- Refund window: 14 days
- Our score: 7.1/10 (WordPress.org, G2, Trustpilot, Reddit)
- Black Friday 2026: Not announced
- Black Friday 2025: 70% off
- Page: https://thefreakyblog.com/monsterinsights/

MonsterInsights is the best WordPress analytics plugin. It lets you add Google Analytics to your WordPress site and gives your business the right direction with traffic stats and reports.

## Key features

- **Google Analytics 4 tracking**: Connects a WordPress site to Google Analytics 4 without editing code.
- **Dashboard reports**: Shows traffic, pages, sources and campaigns inside the WordPress dashboard.
- **eCommerce tracking**: Tracks WooCommerce and Easy Digital Downloads sales and conversions.
- **Ad tracking**: Tracks Google, Microsoft, Meta, TikTok, Pinterest and LinkedIn ad campaigns.
- **Form conversion tracking**: Tracks form submissions, including WPForms.
- **Email summaries and PDF export**: Sends report summaries by email and exports reports to PDF.

## Pricing

| Plan | Price | Sites |
| --- | --- | --- |
| Plus | $99.50/year | 1 |
| Pro | $199.50/year | 5 |
| Elite | $299.50/year | 5 |
| Agency | $399.50/year | 25 |

## Pros

- Connects to Google Analytics 4 without editing code
- Free version on WordPress.org
- Reports appear inside the WordPress dashboard
- 14-day money-back guarantee

## Cons

- Trustpilot rating is 3 out of 5 from 13 reviews
- Plans are yearly subscriptions priced by site count
- Advanced reports and integrations are gated to the higher paid plans

## Best for

- Site owners who want Google Analytics reports in WordPress
- Agencies tracking client sites

## What Reddit says

Reddit users mostly report trouble with MonsterInsights, including failed deletions, leftover code after uninstalling, and analytics numbers that do not match Google Analytics 4. One older post asks whether removing it while keeping only the Google Analytics connection causes problems.

## Ratings

- WordPress.org: 4.5/5 (3156 reviews)
- G2: 4.2/5 (41 reviews)
- Trustpilot: 3/5 (13 reviews)

## Alternatives

- ExactMetrics
- UserFeedback
- Activity Log Pro

## More

- Pricing: https://thefreakyblog.com/monsterinsights/pricing/
- Review: https://thefreakyblog.com/monsterinsights/review/
- Black Friday deal: https://thefreakyblog.com/monsterinsights/black-friday/
- Coupon: https://thefreakyblog.com/monsterinsights/coupon/