# MailPoet

> MailPoet is an email marketing plugin that builds, sends and automates newsletters from the WordPress dashboard.

- Type: Plugin
- Category: Email marketing
- Vendor: MailPoet
- Website: https://www.mailpoet.com/
- Starting price: $8/month
- Free version: Yes
- Our score: 8.3/10 (WordPress.org, G2)
- Black Friday 2026: Not announced
- Page: https://thefreakyblog.com/mailpoet/

MailPoet is an email marketing plugin that builds, sends and automates newsletters from the WordPress dashboard. A free plan is available, and paid plans add automation and detailed statistics.

## Key features

- **Newsletter builder**: Create and send responsive newsletters from the WordPress dashboard.
- **Signup forms**: Add subscription forms as popups, slide-ins, fixed bars or shortcodes.
- **WooCommerce emails**: Send welcome, first-purchase and abandoned cart emails based on store activity.
- **Automation**: Build email sequences; custom triggers and if/else branches need a paid plan.
- **Segmentation**: Target subscribers by interest; multi-condition segments need a paid plan.
- **Sending service**: The MailPoet Sending Service is available on the free plan for small lists.

## Pricing

| Plan | Price | Sites |
| --- | --- | --- |
| Creator | $8/month | – |
| Business | $10/month | – |
| Agency | $30/month | 50 websites |

## Pros

- Free plan for small lists
- Newsletters are created inside WordPress
- WooCommerce email features

## Cons

- Automation and detailed statistics need a paid plan
- Multisite support is limited
- Free download emails carry MailPoet branding

## Best for

- Bloggers and small businesses
- WooCommerce stores sending store emails

## Ratings

- WordPress.org: 4.4/5 (1435 reviews)
- G2: 4.2/5 (35 reviews)

## Alternatives

- Mailchimp
- ConvertKit
- Brevo

## More

- Pricing: https://thefreakyblog.com/mailpoet/pricing/
- Review: https://thefreakyblog.com/mailpoet/review/
- Black Friday deal: https://thefreakyblog.com/mailpoet/black-friday/
- Coupon: https://thefreakyblog.com/mailpoet/coupon/