# MailOptin

> Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails.

- Type: Plugin
- Category: Email marketing
- Vendor: MailOptin
- Website: https://mailoptin.io/
- Starting price: $99/year
- Free version: Yes
- Refund window: 14 days
- Our score: 8.5/10 (WordPress.org, G2)
- Black Friday 2026: Not announced
- Page: https://thefreakyblog.com/mailoptin/

Convert website visitors into subscribers and WordPress users, send one-off newsletters, and create automated, event-triggered follow-up emails. All inside WordPress.

## Key features

- **Lead generation**: Lightbox, slide-in, notification bar and inline opt-in forms for WordPress.
- **Email automation**: Autoresponder sequences that send welcome and follow-up emails to new subscribers.
- **Exit intent**: Shows an opt-in form when a visitor is about to leave the site.
- **Targeted campaigns**: Shows campaigns by page, visitor type, time on site, scroll position or referral.
- **A/B testing**: Compares campaign versions to see which one converts better.
- **Built-in analytics**: Shows how well each opt-in form converts.

## Pricing

| Plan | Price | Sites |
| --- | --- | --- |
| Standard | $99/year | 1 site |
| Pro | $289/year | 3 sites |
| Agency | $499/year | unlimited sites |
| Lifetime Pro | $999 lifetime | Pro plan features |

## Pros

- Free version available on WordPress.org with 10,000+ active installations
- Lifetime Pro option at 999 with no annual renewals
- 14-day money-back guarantee on paid plans
- Built-in A/B testing and analytics for opt-in forms

## Cons

- Only 3 verified G2 reviews, so little review data to compare
- Works with WordPress only, not WordPress.com plans without custom plugin support
- Paid plans start at 99 per year for one site

## Best for

- WordPress sites building an email list
- Site owners who want popups and an autoresponder in one plugin

## Ratings

- WordPress.org: 4.8/5 (438 reviews)
- G2: 3.7/5 (3 reviews)

## Alternatives

- Popup Maker
- Mailster
- Icegram

## More

- Pricing: https://thefreakyblog.com/mailoptin/pricing/
- Review: https://thefreakyblog.com/mailoptin/review/
- Black Friday deal: https://thefreakyblog.com/mailoptin/black-friday/
- Coupon: https://thefreakyblog.com/mailoptin/coupon/