# EWWW Image Optimizer

> EWWW Image Optimizer – Smashing Performance

- Type: Plugin
- Category: Performance
- Vendor: EWWW Image Optimizer
- Website: https://ewww.io/
- Starting price: $80/year
- Free version: Yes
- Our score: 8.7/10 (WordPress.org)
- Black Friday 2026: Not announced
- Page: https://thefreakyblog.com/ewww-image-optimizer/

Frustrated by a slow website? We’ll help you tame those speed demons so you can keep visitors coming back for more!

## Key features

- **Free image optimization plugin**: The WordPress.org plugin optimizes images at no cost.
- **Easy IO CDN**: Serves optimized images through a CDN, with auto-WebP and AVIF conversion.
- **Compress API credits**: Premium compression credits for images that are processed on the cloud service.
- **30-day image backups**: Cloud-based backups of images for 30 days on paid plans.
- **SWIS Performance**: Page cache and JS and CSS optimization, included with Standard.
- **Critical CSS**: Generates critical CSS for a set number of sites each month.

## Pricing

| Plan | Price | Sites |
| --- | --- | --- |
| Standard | $80/year | unlimited |
| Growth | $160/year | unlimited |
| Infinite | $320/year | unlimited |

## Pros

- Free WordPress.org plugin with unlimited image optimization
- Average 4.8 out of 5 on WordPress.org from 1,841 reviews
- Unlimited sites on every paid plan
- Monthly and yearly billing options

## Cons

- CDN and cloud features need a paid plan
- Standard includes 50 GB of bandwidth
- Infinite overages are billed at $0.065 per GB

## Best for

- Sites with many images that need automatic compression
- Site owners who want a CDN for images

## Ratings

- WordPress.org: 4.8/5 (1842 reviews)

## Alternatives

- WP Compress

## More

- Pricing: https://thefreakyblog.com/ewww-image-optimizer/pricing/
- Review: https://thefreakyblog.com/ewww-image-optimizer/review/
- Black Friday deal: https://thefreakyblog.com/ewww-image-optimizer/black-friday/
- Coupon: https://thefreakyblog.com/ewww-image-optimizer/coupon/