# BetterLinks

> Shorten, Track & Manage Links In WordPress

- Type: Plugin
- Category: Other tools
- Vendor: BetterLinks
- Website: https://betterlinks.io/
- Starting price: $74/year
- Free version: Yes
- Our score: 8.5/10 (WordPress.org)
- Black Friday 2026: Not announced
- Black Friday 2025: 40% off
- Page: https://thefreakyblog.com/betterlinks/

For advanced link redirection and shortening on WordPress sites. BetterLinks is an advanced WordPress Plugin For Link Shortening, Tracking & Analyzing. Link Management In WordPress Just Got Easier With BetterLinks.

## Key features

- **AI bulk link generator**: Creates many links at once with AI help.
- **Full site link scanner**: Scans the whole site for the links it contains.
- **Broken link checker**: Finds links that no longer work.
- **Individual link analytics**: Tracks clicks for each short link.
- **Split testing**: Sends visitors to A/B redirect variants to compare results.
- **Branded short links**: Serves short links from your own domain.
- **Global UTM builder**: Adds UTM tags from reusable templates.

## Pricing

| Plan | Price | Sites |
| --- | --- | --- |
| Individual | $74/year | 1 |
| Business | $174/year | unlimited |
| Agency (Lifetime) | $259 lifetime | unlimited |

## Pros

- Free version available on WordPress.org
- Lifetime Agency plan covers unlimited sites
- Broken link checker and link scanner on paid plans
- Built-in UTM builder with templates

## Cons

- Analytics, split testing and branded domains need a paid plan
- Individual plan covers one site only
- No money-back guarantee is stated on the pricing page

## Best for

- Affiliate sites managing many outbound links
- Marketers tracking campaign links with UTM tags

## Ratings

- WordPress.org: 4.8/5 (85 reviews)

## Alternatives

- WPChat
- Sugar Calendar
- ShapeKode

## More

- Pricing: https://thefreakyblog.com/betterlinks/pricing/
- Review: https://thefreakyblog.com/betterlinks/review/
- Black Friday deal: https://thefreakyblog.com/betterlinks/black-friday/
- Coupon: https://thefreakyblog.com/betterlinks/coupon/