# Appsero

> Appsero is a hosted platform for WordPress plugin and theme developers, covering licensing, automatic updates and usage analytics.

- Type: Service
- Category: Other tools
- Vendor: weDevs
- Website: https://appsero.com/
- Starting price: $20/month
- Free version: Yes
- Black Friday 2026: Not announced
- Page: https://thefreakyblog.com/appsero/

Appsero is a hosted platform for WordPress plugin and theme developers, covering licensing, automatic updates and usage analytics. It is free for plugins distributed on WordPress.org, and licensing features are paid.

## Key features

- **Software licensing**: Generate and check licenses for premium plugins and themes.
- **Automatic updates**: Push plugin and theme updates to customers automatically.
- **Usage analytics**: See installs and usage for your plugins and themes.
- **Release deployment**: Create a new release by pushing a tag to GitHub or Bitbucket.
- **Subscription expiry emails**: Email customers when their subscriptions are about to expire.
- **Store integrations**: Generates licenses for sales made through Gumroad and FastSpring.

## Pricing

| Plan | Price | Sites |
| --- | --- | --- |
| Team | $20/month | not listed |

## Pros

- Free for plugins distributed on WordPress.org
- Handles licensing and updates in one place
- Integrates with Gumroad and FastSpring

## Cons

- The official pricing page returned a 404 during research, so plan details are limited
- Starting price comes from a G2 listing, not from Appsero's own pricing page

## Best for

- Plugin developers who sell through their own site
- Developers who want licensing and updates in one tool

## Alternatives

- Freemius
- EDD Software Licensing
- LicenseSpring

## More

- Pricing: https://thefreakyblog.com/appsero/pricing/
- Review: https://thefreakyblog.com/appsero/review/
- Black Friday deal: https://thefreakyblog.com/appsero/black-friday/
- Coupon: https://thefreakyblog.com/appsero/coupon/