# AB Split Test

> A/B Testing & Experimentation Platform for WordPress

- Type: Plugin
- Category: Performance
- Vendor: AB Split Test
- Website: https://absplittest.com/
- Starting price: $49/month
- Free version: Yes
- Refund window: 14 days
- Black Friday 2026: Not announced
- Page: https://thefreakyblog.com/ab-split-test/

Split testing & conversion rate optimization (CRO) for WordPress sites. See user behavior, find opportunities, and test fixes in seconds, whether it's you or your AI agent. Self-hosted A/B testing for WordPress and beyond.

## Key features

- **Multiple test modes**: Test whole pages, single elements, or code variations.
- **Revenue optimization**: Pick winning variations by revenue per visitor.
- **Advanced goals**: Track form submissions, checkouts, scroll depth and time on page.
- **Heatmaps and session replays**: Included on the Teams plan with unlimited heatmap retention.
- **AI test analysis**: Teams includes AI test validation and analysis, with 60 AI requests per month.
- **Free Lite version**: A free WordPress version is available with basic A/B testing.

## Pricing

| Plan | Price | Sites |
| --- | --- | --- |
| Free Lite | Free | unlimited |
| Teams (monthly) | $49/month | unlimited |
| Teams (yearly) | $399/year | unlimited |
| Teams (one-time) | $999 once | unlimited |

## Pros

- Free Lite version for WordPress
- Unlimited sites on every paid plan
- One-time price option at $999
- 14-day money-back guarantee

## Cons

- Monthly billing costs $588 a year, more than the $399 yearly plan
- Heatmaps, session replays and revenue optimization need the paid Teams plan
- Only one paid tier, so small sites pay the full Teams price

## Best for

- Marketers testing WordPress pages and landing pages
- WooCommerce stores that track revenue per visitor

## Alternatives

- Page Builder Framework
- WP Offload Media
- CheckoutWC

## More

- Pricing: https://thefreakyblog.com/ab-split-test/pricing/
- Review: https://thefreakyblog.com/ab-split-test/review/
- Black Friday deal: https://thefreakyblog.com/ab-split-test/black-friday/
- Coupon: https://thefreakyblog.com/ab-split-test/coupon/